Growing up in Pakistan, Bollywood was one of the most influential sources of entertainment we had access to. One idea was a constant presence in films: hyper-feminine, coy and helpless women in colourful outfits were contrasted by the dashing, strong men who were their only knights in shining armour. The sight of both dancing together […]
The Runaway Bride
Our society’s worst nightmare of seeing divorced women happy (well, God forbid) wasn’t over yet that a billboard, featuring a sassy bride wearing dabang goggles “happily” running away from her marriage, comes to haunt. This ad came as a part of wide marketing campaign of bike services of leading ride-hailing app in Pakistan with diverse […]