Revisiting Bollywood’s notion of love and romance on March 22, 2019Growing up in Pakistan, Bollywood was one of the most influential sources of entertainment we had access to. One idea was a constant presence in films: hyper-feminine, coy and helpless women in colourful outfits were contrasted by the dashing, strong men who were their only knights in shining armour. The sight of both dancing together […]
The Runaway Bride on March 20, 2019Our society’s worst nightmare of seeing divorced women happy (well, God forbid) wasn’t over yet that a billboard, featuring a sassy bride wearing dabang goggles “happily” running away from her marriage, comes to haunt. This ad came as a part of wide marketing campaign of bike services of leading ride-hailing app in Pakistan with diverse […]