Every Tom, Dick and Harry is famous now thanks to social media: Ahmad Ali Butt on May 20, 2021Is there any specific genre in acting you haven’t explored yet that you wish to do? Yes! I feel I have just stared. There are a few on my list. I would love to play different characters anywhere from fiction to horror. Negative to complex. I do not want to limit my ability to a […]
Working on health emergency on May 19, 2021Coronavirus has brought all nations to the same level. Only research continues to dictate who wins the race. Distinguished investigator, Professor Khalid Khan has dedicated his expertise for Pakistan where he is currently working with the advisor to Prime Minister Imran Khan on health emergency, Dr Ghazna Siddiqui in order to help the country and […]
Grace and elegance personified in Humayun Alamgir’s creations on May 12, 2021Menswear designer Humayun Alamgir’s passion for men’s fashion began at a very early age. He was born and raised in Karachi. Humayun Alamgir was a former sportsman and now fashion designer. Humayun Alamgir discovered an extremely creative side to him and thus started his journey in 2005. Unlike many other designers, Humayun hadn’t taken up […]
Beautifully narrating the beauty and bliss of ‘meethi’ Eid in its true sense on May 5, 2021This Eidul Fitr, Maria B has launched a dynamic ready-to-wear pret collection presenting a blend of multiple styles and designs to choose from, for their patrons to go as per their mood for each day of this Eid. “Virasat” by Maria B. aims to bring more colours and joy to the life of every woman […]
Exploring the unique relationship between a father and son on April 24, 2021Last night, I tuned into this fabulous new television commercial by 7Up where the importance of openness in families and expression of affection was highlighted. I believe this month is all about forgiveness and being grateful and expressive towards your near and dear ones and the Pakistani culture of bottling up emotions pertaining to love, […]
Merium Pervaiz launches signature cosmetics on April 14, 2021YouTuber Merium Pervaiz is known for her Instagram presence where she posts makeup tutorials and skincare routine products. After garnering immense recognition and support from her Followers and subscribers, she launched her own YouTube Channel as well where she would upload vlogs and post her makeup tutorials. Furthermore, she started sharing her food recipes which […]
Luxury, grandeur, comfort and sophistication enfolded into one on April 13, 2021Shiza Hassan, one of Pakistan’s leading fashion designers, has launched her new unstitched collection “Luxury Lawn’21” which was splendidly shot at the most exotic place in Dubai called Bab Al Shams. Known for her quality work of merging modern details into traditional allure, the designer has once again given us real “fashion goals” with her […]
Beauty and wellness sanctuary hosts its official inauguration with great fanfare! on March 3, 2021The Krisalys, the Imperial Group’s flagship state-of-the-art beauty and wellness sanctuary held its official and celebratory inauguration at the artisanal and architecturally-inspiring glass Krisalys Cosmetic Tower (KCT) on Saturday. Hosted by Mr. Salman Khan, the President & CEO of Imperial Group and organized by Catwalk Event Management & Productions, the afternoon sundowner was hosted by […]
Cadbury pays sweet tribute to teachers with #TeachersKoSalam on March 2, 2021To say that the novel coronavirus pandemic has changed the world would be an understatement. For the past 12 months now, it has altered day-to-day lives across the globe. The pandemic has changed how we work, learn and interact as social distancing guidelines have led to a more virtual existence, both personally and professionally. One […]
Gatorade Pakistan Sports Awards launches Pakistan’s first sports anthem on December 24, 2020A historic moment for Pakistani sports as we witness the launch of the country’s first ever sports anthem “Mai Hoon Sitara.” Created by Pakistan Sports Awards and Agent Haq in collaboration with the world’s no. 1 sports drink, Gatorade, the anthem was exclusively premiered at the launch of Gatorade Pakistan Sports Award hosted by the […]