Could YouTuber Merium Pervaiz change the dynamics of social media?on July 12, 2020In today’s world of social networking, blogs, YouTube, clouds and all manner of hyper connectivity, seems as if anyone could be a good influencer or at least call themselves one. However, we’ll put our words today to honour the very known Merium Pervaiz, the girl whose popularity is unquestioned among all the teenage girls who […]
Pakistanis love tea as much as they love cricketon March 11, 2020Let us face it. The fact of the matter is that us Pakistanis love taking part in competitions that game shows have to offer but Zeera Plus surprised all of us by taking it to another level. Before we reveal what this win is about let us talk about how tea is an integral part […]
Make way, Women On Wheels coming through!on March 10, 2020The future is female. This statement was made to be true at the gathering organised by Veet to celebrate women at The Valley restaurant on Saturday. Understanding the modern day woman and paving ways to #BuildHerUp has consistently been supported by Veet. Girls nowadays have become far more independent as compared to the previous generations […]
What’s hot with Hasan Rizvi!on January 26, 2020In a hustling bustling world where competition is at an all-time high with each brand trying to make their space in a concentrated market to be noticed amongst the clutter – someone steps in with his skills. The public relations magician Hasan Rizvi through his seamless messaging via marketing stunts makes your brand talk of […]
Dettol’s ‘Safai Anthem’ garners more than 11 million views on digitalon January 16, 2020Dettol’s “Safai Anthem” launched as part of its nationwide ‘Hoga Saaf Pakistan’ campaign, arrived on the back of the brand’s ongoing mission of educating Pakistanis with the virtues and benefits of cleanliness. At grass roots, we have seen an astounding impact of the overall campaign. The ‘Safai Anthem’ has already garnered more than 11 Million […]
Nadia Hussain, Frieha, Sheheryar Munawar, Abeer, Areeba and Zhalay light up the cityon December 26, 2019Friday marked the official launch of the white nicotine pouch brand Velo Pakistan. Held in the outskirts of Karachi city, the launch party was graced by the presence of the who’s who of Pakistani entertainment industry, all of whom looked ravishing. The decor of the event included a thematically fitting blue carpet and a massive […]
Rahat Fateh Ali Khan captures hearts at Packages Shopping Mallon December 24, 2019Packages Mall organised the most epic concert on Saturday for their shopping festival which was also trending on social media under the hashtag #PSF19. The concert featured the legendary music icon Ustad Rahat Fateh Ali Khan! Carrying the message of love, peace and spiritualism through his music, the robust singer performed some of our favourite […]
Saima Jamil’s exhibit Rihaai symbolises an individual’s journey towards personal freedomon December 13, 2019International artist Saima Jamil recently had her first Pakistani exhibition titled Rihaai at Studio Seven. The exhibition showcased a series of stunning oil paintings focusing and symbolizing an individual’s journey towards personal freedom. For all those who missed out the opening of the exhibit on 10th December, you can still check out the body of […]
Top five ‘Tuctastic’ picks from BCWon December 12, 2019You are probably thinking who’s made it to the list. Trust us, it was super difficult for us to decide when they all looked phenomenal. We were on a lookout for who stood out with their attire and chose a statement colour for the season. Needless to say, Tuc was all out owning the final […]
Karachi experiences Pakistan’s first fitness festival — Gatorade’s SweatAThonon November 25, 2019The world’s #1 sports drink organised Pakistan’s #1 fitness festival on Saturday at Moin Khan Academy in Karachi. You’re probably wondering what one can expect from a fitness festival. Gatorade is an international drink known to rehydrate, replenish and refuel some of the biggest athletes the world has known. Staying true to their belief of […]