As we know that COVID-19 has made the business sector all over the world suffer by putting the operations to halt while worsening the economic situation, the e-commerce sector has also faced trouble during this phase. However, online marketplaces like Daraz witnessed a sharp rise in traffic and the number of customers at the same time. Apart from that, the main concern for online shopping sites like Daraz was to ensure employees’ safety working day and night to keep the system inflow. It was also mandatory to take measures for the protection of packages that would be delivered to the customers as it was the primary part to build the trust of customers in online shopping at that in such a critical time that was not less than a challenge. To dig down deep into the detailed process and measures adopted during COVID-19 by the e-commerce sector, Daraz organized a panel discussion to talk about how the business was managed to be kept in the flow when none of the businesses were operational. Moreover, it was also considered how Daraz copes up with the situation to ensure the staff’s safety, protection of packages to be delivered, and the customers. Talking about the protective measures for the staff and customers, Syed Fawad – Strategy and Transformation Director at Unilever Pakistan told that, “We were well-prepared for the situation as when the first COVID-19 case was reported in Pakistan, we had an idea that it will be spreading around so, in order to ensure the safety of the staff, first of all we arranged work from home for everyone and things went smoothly throughout.” When brands had to go into the shutdown phase completely, the only survival was exploring the e-commerce opportunities while shifting the brand operations from offline to the online system. While considering it the only option, various brands decided to partner with Daraz to keep the business inflow. While addressing the panel discussion, Ali Tariq – Head of Sales -RB Hygiene and Homesaid, “It was a challenging yet interesting time for us to explore new domains of business for better growth opportunities specifically at such a time when everything was moving to closure with an unpredictable future situation.” Considering this scenario, if we say that e-commerce was the only hope for all the brands to keep moving in the market during the pandemic, it wouldn’t be wrong. However, when it comes to the import channels of different businesses, the complete lockdown made things difficult as delay in shipments messed up with the e-commerce operations up to some extent. Besides all of these challenges, another most important part was logistics, as it is the backbone of keeping an e-commerce industry functioning. At such a critical time, TCS contributed a lot to the sustainability of the operations of mega online marketplaces like Daraz in mobility. When we put together all of these departments’ efforts, including Daraz, different brands for trusting in Daraz’s e-commerce operations, online banking, and logistics, it steered the whole market towards online platforms while significantly changing the shopping behavior of customers. As a result, this pandemic’s adversity proved a blessing in disguise for the proliferation of the e-commerce industry in Pakistan.