DADU: A workshop on consumer behavior was organized by the business administration department of Sindh University campus in Dadu on Thursday. In this workshop, students presented their research on consumer brand preferences and perceptions. The workshop was attended by PVC-Pro Vice Chancellor of Sindh University Campus Dadu, Professor Dr Anwar Ali Shah G Syed, visiting faculty Professor Faiz Shaikh (who comes from Sukkur), Assistant professor Farhan Bashir, lecturers Suleman Memon, Sarfraz Malik, Mohammad Ashraf Kaloi, Jabbar Mallah, Miss Kalsoom Panhwar, and teaching assistants Danish Memon, Shafique Bhutto and Pirh Siddiqi, and students as well as other faculty members. Addressing those in attendance, PVC Sindh University campus Dadu, Prof Dr Syed emphasized the need for students to continue to organize such workshops related to the fields of IT, Business, and English. He believed that through such workshops, students can get practical knowledge about the market and come to know how to conduct research on different issues. In the end, students presented their research projects related to consumer perception and behavior. At the final of the workshop, the awards and shields were distributed among students and faculty members.