Cadbury pays sweet tribute to teachers with #TeachersKoSalam on March 2, 2021To say that the novel coronavirus pandemic has changed the world would be an understatement. For the past 12 months now, it has altered day-to-day lives across the globe. The pandemic has changed how we work, learn and interact as social distancing guidelines have led to a more virtual existence, both personally and professionally. One […]
Gatorade Pakistan Sports Awards launches Pakistan’s first sports anthem on December 24, 2020A historic moment for Pakistani sports as we witness the launch of the country’s first ever sports anthem “Mai Hoon Sitara.” Created by Pakistan Sports Awards and Agent Haq in collaboration with the world’s no. 1 sports drink, Gatorade, the anthem was exclusively premiered at the launch of Gatorade Pakistan Sports Award hosted by the […]
Enriched with captivating patterns on December 22, 2020Shiza Hassan, one of Pakistan’s most popular fashion brands, launches its debut unstitched winter collection Luxury Winter Shawls 20-21. Modern techniques convoluted into traditional craft with a variety of soothing colours, Shiza Hassan’s first-ever winter unstitched collection consisting of velvet, jacquard, karandi, twill and beautifully embroidered shawls was made available nationwide from Sunday. Displaying artistic […]
Emotional, nostalgic and beautifully scripted, this new TVC hits the right cords on December 11, 2020Kashmir Cooking Oil has stepped away from the industry norm of consumption and cooking shots, and created an emotional ride of a campaign for its viewers. The brand has encapsulated its brand values through a beautifully narrated story of nostalgia and traditions. Kashmir has been around since 1962 and as a brand it has been […]
Embracing all skin colours! on October 28, 2020Glow & Lovely, previously known as Fair & Lovely surprises audiences with an impactful message via their recently launched anthem ‘The Glow & Lovely Anthem’. Perhaps the name change was just the first step towards the evolution of what was to become a historic story of a brand that evolved with the aspiration and changing […]
Because a Loot Sale is all we need on October 14, 2020Loot Sale, a Pakistan based eCommerce startup, aiming to bridge the gap between the consumers’ want of constant discounts and retailers’ need for fast inventory turn-over. Loot Sale has secured seed capital from Light Speed Ventures, a multi-strategy fund focused on the early-stage tech ventures. The brands’ motto, “Pay Less, Shop More,” clearly conveys sentiments […]
Is Muneeb Mushtaq the next overseas Pakistani tech giant? on July 19, 2020Though the world has moved on to achieve great feats in the world of science and technology, it is an area that has still remained widely undiscovered in Pakistan. Technology has the power to do many things, and changing the world is one of them-a change we desperately need in our own country. Which brings […]
Could YouTuber Merium Pervaiz change the dynamics of social media? on July 12, 2020In today’s world of social networking, blogs, YouTube, clouds and all manner of hyper connectivity, seems as if anyone could be a good influencer or at least call themselves one. However, we’ll put our words today to honour the very known Merium Pervaiz, the girl whose popularity is unquestioned among all the teenage girls who […]
Pakistanis love tea as much as they love cricket on March 11, 2020Let us face it. The fact of the matter is that us Pakistanis love taking part in competitions that game shows have to offer but Zeera Plus surprised all of us by taking it to another level. Before we reveal what this win is about let us talk about how tea is an integral part […]
Make way, Women On Wheels coming through! on March 10, 2020The future is female. This statement was made to be true at the gathering organised by Veet to celebrate women at The Valley restaurant on Saturday. Understanding the modern day woman and paving ways to #BuildHerUp has consistently been supported by Veet. Girls nowadays have become far more independent as compared to the previous generations […]