Lahore, 28 March 2025 – Pakistan’s leading fashion designer and philanthropist, Hassan Sheheryar Yasin (HSY), has officially been appointed as the Brand Ambassador for SOS Children’s Villages Pakistan. The signing ceremony took place at the SOS National Office Pakistan, marking the beginning of a partnership dedicated to advocating for the rights and well-being of orphaned, abandoned, and vulnerable children across the country.
SOS Children’s Villages is a globally recognized organization headquartered in Austria, operating in over 130 countries. Each national entity functions autonomously while upholding the organization’s core mission of providing care and support to vulnerable children. This year marks the 50th anniversary of SOS Children’s Villages Pakistan, a remarkable milestone in its ongoing efforts to transform young lives. In celebration of this legacy, SOS Children’s Villages Pakistan has, for the first time in its history, appointed a national Brand Ambassador, selecting HSY for this esteemed role.
“We are truly honored to welcome dedicated and passionate individuals like HSY into the SOS Children’s Villages Pakistan family,” said Ms. Souriya Anwar (President, SOS Villages Pakistan). “His unwavering commitment to social causes aligns seamlessly with our mission to provide every child with a safe, loving, and nurturing home.”
SOS Children’s Villages Pakistan is a non-governmental organization committed to providing care and support to children who have lost parental care. Operating in 17 cities nationwide, the organization ensures that children grow up in safe, stable, and loving homes. Unlike a traditional rural village, SOS Children’s Villages Pakistan creates a structured, family-like environment where children receive long-term care, quality education, healthcare, and emotional support. Additionally, the organization runs family-strengthening programs aimed at supporting single working mothers and preventing child abandonment.
Speaking at the signing ceremony, HSY expressed his deep commitment to the cause, emphasizing the importance of creating a nurturing environment for children to thrive.
“Our children are our future, and it is our responsibility to ensure they have the love, support, and resources needed to build successful lives,” said HSY. “I am honored to be part of the SOS Children’s Villages Pakistan family and look forward to using my platform to create awareness and drive meaningful change.”
As a self-sustaining community, SOS Children’s Villages Pakistan operates its own schools, healthcare centers, and recreational facilities, ensuring a holistic upbringing for children in its care. Each child is placed in a family-like setting with a trained caregiver who oversees their daily needs, including nutrition, education, and healthcare. To help children overcome past trauma, in-house psychologists provide emotional support, fostering resilience and confidence.
With HSY as its Brand Ambassador, SOS Children’s Villages Pakistan aims to amplify its mission, reaching a wider audience and securing greater support to expand its initiatives. His influence in the fashion and entertainment industry, combined with his dedication to philanthropy, makes him an ideal advocate for this cause.
Through this collaboration, HSY and SOS Children’s Villages Pakistan are united in their goal to provide every child with a safe and secure home, ensuring they have the opportunity to reach their full potential. This partnership symbolizes a shared vision of hope, empowerment, and a brighter future for vulnerable children across Pakistan.