Smoking remains a significant public health concern worldwide, contributing to various diseases and causing millions of deaths annually. While the ideal solution is for individuals to quit smoking altogether, for those who want to continue smoking, there are alternatives that have been scientifically proven to reduce the effects of this habit. One standout example is Sweden, which has successfully slashed its smoking rates over the past 15 years. Over the past 15 years, Sweden has achieved a remarkable reduction in smoking rates, dropping from 15% in 2008 to an impressive 5.6% today. This significant decline stands in stark contrast to the European Union’s average smoking rate, which currently hovers around 23%, almost five times higher than Sweden’s. In several EU countries, one in three people still engages in smoking. Sweden’s success in reducing smoking rates can be attributed to its open approach to harm reduction through alternative products like e-cigarettes, nicotine pouches, and snus. These products have provided smokers with viable alternatives, allowing them to satisfy their nicotine cravings without the harmful effects associated with cigarettes. One of the key indicators of Sweden’s success lies in the low smoking rates among the youth. Only 3% of Swedish individuals aged between 16-29 years smoke, a stark contrast to the 29% of their European counterparts aged 15-24 years who still smoke. This suggests that Sweden’s approach has effectively deterred younger generations from taking up smoking. The impact of Sweden’s strategy is evident in its health outcomes. The incidence of cancer in Sweden is 41% lower than the rest of its European counterparts, translating to a 38% lower level of total cancer deaths. In comparison, 24 of the other 27 EU Member States have a tobacco-related mortality rate twice as high or more than Sweden relative to population size. Furthermore, Sweden boasts a 39.6% lower rate of death from all tobacco-related diseases compared to the EU average. Given the success of Sweden’s approach, it is reasonable to suggest that Pakistan and other countries struggling with high smoking rates should consider adopting similar regulatory measures. Pakistan faces a significant challenge in combating tobacco use, with around 15.6 million people currently smoking tobacco, including bidis and cigarettes. The devastating health consequences of tobacco use in Pakistan are evident, with an estimated 163,600 deaths attributed to tobacco in 2020, constituting 10.9% of all deaths in the country. Addressing this complex issue requires comprehensive measures and could benefit from exploring successful strategies that reduce harm, as exemplified by Sweden, to reduce smoking rates and improve public health outcomes. By promoting and regulating less harmful alternatives, governments can potentially replicate Sweden’s achievements in reducing smoking-related diseases, improving public health, and ultimately saving lives. Sweden’s experience serves as a compelling case study for countries seeking effective strategies to reduce smoking rates and improve public health. By learning from and implementing similar measures, nations like Pakistan can aspire to create a better future for their citizens, marking significant progress in reducing smoking-related diseases and mortality rates.