In a hustling bustling world where competition is at an all-time high with each brand trying to make their space in a concentrated market to be noticed amongst the clutter – someone steps in with his skills. The public relations magician Hasan Rizvi through his seamless messaging via marketing stunts makes your brand talk of the town. Needless to say, one of the most raved about campaigns have had his creativity, passion and undying love for PR shine through. To name a few, Knorr “Boriyat Busters”, Lifebuoy “Meri Beti Parhegi”, Strepsils “Strepsils Stereo” and Surf Excel “Esaar Aik Ibadat” that won at the Effie Awards Pakistan. This is just a small insight of what his diversified portfolio entails. Let’s dive into some of the recent campaigns that were worked on that include; Zeera Plus “Chai Ka Plus”, Oreo “Dear Dad” Prince “Prince Adventures” Mortein “Dengue Ub Nahi” Veet “Hamesha Ready”. Each of these campaigns spread outlike wild fire and we asked the man himself about his secret of making every campaign a huge success. ‘It’s rather kind of you to speak so highly about my work. I would say it’s a lot of brainstorming and kickass team work that brings my vision which ultimately surfaces the brand’s individuality. In addition, attention to detail and precision in execution matters a lot,’ Hasan Rizvi says Hasan Rizvi said, “It’s rather kind of you to speak so highly about my work. I would say it’s a lot of brainstorming and kickass team work that brings my vision which ultimately surfaces the brand’s individuality. In addition, attention to detail and precision in execution matters a lot.” We all keep a close check on what’s cooking with the PR guru as it’s a learning curve for all the upcoming PR enthusiasts who plan to venture in this particular field. Speaking of which the new variant by Prince Biscuits “Choco Jammies” is a campaign on roll which is doing absolutely brilliant. Two of the most raved about launches include WinterlandPk, a theme park made of ice and full of adventure to give Karachiites an experience of freezing temperatures as low as -10 degrees Celsius. In addition, Vatika’s campaign of #OilFirst #Vatika first that brought forward the forgone practices of women oiling their hair and nourishing the roots. Three cheers for the back to back hit campaigns that showcase Rizvi’s thought process, investment, indulgence and attention to execution with every brand he puts his golden hands on. We wish you all the best and look forward to more brilliant work from you!