LAHORE: After establishing themselves as market leaders of the fashion industry, Crimson and Republic Womenswear joined hands to launch their stellar wedding collection on Friday at Republic’s flagship store. The collection, staying true to its title Pour toujours which means forever, is a manifestation of timeless beauty encased in an exquisite visual monologue. With its alluring revival of floral elements and tantalising ornamentation, it brings to life the spirit of the wedding season with elegance and style. Compositions in net, chiffon and raw silk with delicate yet powerful embellished designs command attention to detail. Their hand stitched tilla embroideries; thread works and sequenced ornamentation are moulded together to create an alluring and overtly feminine appeal. The collection comprises of three piece unstitched formal outfits with immaculate detailing, adding more panache to the season this year. With its distinct handiwork, sublime artistry and a diverse colour palette, the collection truly reflects the masterpiece of the two great market leaders in the industry. Speaking about her collection, Republic Womenswear CEO Sana Farooq said, “Pour toujours is a journey of bringing couture sensibility to the high-street. A challenge that we accepted and we are extremely overwhelmed by the outcome! It is with utmost hard work and the usage of new techniques that we were able to create fabric surfaces and embellishments that not only looked like couture but also are very affordable. Pour toujours is a product of a new era that crimson has set the bar for in the market,” Anum Akram of Republic Womenswear said, “The collection has been very well received by our patrons and we are quite overwhelmed by the response. To see people find what they are looking for in a collection we worked so hard on is a joy of its own and we are glad we could fulfil if not exceed their expectations.” Published in Daily Times, November 23rd 2017.