Lahore, Pakistan – The second day of the ICA Conference 2024 at Forman Christian College University (FCCU) was marked by insightful sessions and an inspiring closing ceremony that celebrated the achievements of participants. Scholars, practitioners, and advocates convened to explore climate communication strategies, ensuring diverse voices were heard in the global conversation on environmental sustainability. Plenary Session II: Narrating the Unseen – Climate Communication for Marginalized Voices The day began with a powerful plenary session moderated by Dr. Qurat-Ul-Ain. The session featured esteemed speakers, including: ● Dr. Derk Bakker, Associate Professor of Environmental Sciences at FCCU. ● Dr. Marwan M. Kraidy, Professor of Communication in Global Media, Politics, and Culture, Northwestern, Qatar. ● Dr. Shafiq Ahmad Kamboh, Punjab University, Lahore. ● Dr. Azmat Rasul, Exchange Professor, Valdosta State University, USA. ● Ms. Imrana Tiwana, Beaconhouse National University (BNU). This session underscored the importance of inclusive climate communication, particularly for underrepresented communities most vulnerable to environmental changes. Poster Presentation and Exhibition The exhibition featured 20 participants showcasing innovative research and practical solutions to climate challenges. Attendees engaged with dynamic visual presentations that offered new perspectives on sustainability and environmental resilience. Concurrent Panels The mid-day panels highlighted innovative strategies and interdisciplinary research on climate-related topics: Panel 10: Media Representation and Discourse on Climate Change Chair: Dr. Fawad Baig This session explored how the media shapes public perceptions of climate change. Presentations by Muhammad Ali and others emphasized the power of responsible storytelling in influencing climate action. Panel 11: Climate Advocacy, Strategies, and Political Context Chair: Imrana Tiwana The panel discussed strategic frameworks for climate advocacy, with Dr. Madiha Maqsood and other scholars focusing on how political contexts shape climate action in South Asia. Panel 12: Gender, Climate Resilience, and Mitigation Strategies Chair: Dr. Anjum Zia Discussions centered on gender-sensitive approaches to climate resilience. Presenters like Shabana Asgher addressed the pivotal role of women in fostering sustainable practices. Panel 13: Climate Crisis – Content Creation, Reporting, and Engagement Chair: Dr. Sajjad Ahmad Paracha This session explored the role of content creators in making climate issues relatable. Presentations highlighted innovative reporting techniques to engage wider audiences effectively. Panel 14: Gaze, Regulation of Female Sexuality, or Using Women as Weapons of War Chair: Dr. Noshina Saleem The panel provided an intersectional analysis of gender and climate communication, bringing attention to unique vulnerabilities and contributions of women in climate crises. Keynote Speech and Closing Ceremony Keynote Speech: Delivered by Dr. Marwan M. Kraidy, this address focused on “Locus Versus Nexus: Communication Research and Advocacy in the Global South.” His thought-provoking ideas emphasized how regional narratives contribute to global advocacy efforts. Closing Ceremony: The event concluded with: ● Conference Wrap-up: By Dr. Firasat Jabeen, Conference Chair. ● Remarks: By Dr. Altaf Ullah Khan, Dr. Kauser Abdullah Malik, and Dr. Jonathan S. Addleton Rector FCCU. ● Awards and Certificates: Exceptional presenters and participants were honored for their contributions to the conference’s success. A group photo captured the spirit of collaboration and achievement. A Step Forward The ICA Conference 2024 served as a landmark event, strengthening ties between academia, media, and public advocacy. It left participants inspired and committed to advancing climate communication for a sustainable future.