The Australian government’s proposal to ban social media for citizens under 16 has its merits and demerits. As the global debate on its impact is ongoing, Australia has made up its mind to ban social media for young minds, citing concerns like mental health, cyberbullying and disinformation. Well, these concerns are valid but a sweeping ban is too harsh and overlooks the broader picture. This debate should start in Pakistan as well as the role of social media is equally contentious in our part of the world. Our part of the world faces issues with fake news, erosion of family values and threats to social cohesion due to irresponsible content on social media. Yet, outright bans are neither practical nor justifiable. Then, what is the way out? The solution lies in encouraging responsible use. Globally, research shows that excessive social media use leads to poor mental health, low self-esteem and addictive behaviours. Locally, the infiltration of toxic online cultures disturbs time-tested values. The rise of disinformation campaigns in Pakistan, such as political propaganda and viral health myths, has created visible societal divides. Misinformation spreads faster than facts, fueling polarization and distrust. Despite these issues, a blanket ban is a flawed solution. Social media isn’t inherently harmful; its misuse is. Platforms like Facebook, Instagram, and TikTok have been instrumental in fostering activism, community-building, and self-expression. For Pakistan’s youth, social media is often a vital outlet for creativity and connection, especially in a society with limited recreational spaces and outlets. Denying this generation access would stifle opportunities for growth and global engagement. The real challenge lies in creating a balance. The government and civil society must prioritise promoting digital literacy and responsible online behaviour. Schools should incorporate media literacy programmes, teaching students to discern fake news, respect digital boundaries and understand the psychological effects of social media. Platforms themselves must be held accountable to regulate harmful content effectively. Parents and media can play a critical role. Open communication, setting boundaries, and leading by example can mitigate the negative impact of social media on children. Communities must focus on fostering offline relationships and shared activities to counter the isolation that excessive online engagement can bring. In Pakistan, as in the rest of the world, the answer lies in regulation, not prohibition. *