Top regulatory body of the country, responsible for enforcement of economic competition laws in Pakistan, Competition Commission of Pakistan (CCP) Thursday advised people to exercise extreme caution when confronted with advertisements or promotions for investment or employment opportunities that offer unrealistically high returns, particularly those requiring upfront payments. The CCP has noticed with great concern that some businesses and individuals are making false and misleading offers of easy money and earning enormously quick returns in their advertisements about multi-level marketing (MLM)/ pyramid schemes with several levels of compensation. According to a press release, the CCP stated the applicants are required to pay money upfront in order to enroll, adding participants in the scheme may make money from enrolment fees paid by the new recruits enrolled by them and sale of products. Commission is paid on sale of the products as well as for sales by the recruits of a participant. Investors in a pyramid scheme, however, make money primarily from enrolment fees paid by the new recruits enrolled by them rather than by selling any product. It added saying participants who join these schemes at the initial stages may earn the promised benefits and receive the anticipated income for a limited period. However, the majority of them who join later on stand to lose their entire investment without realizing any returns. These schemes are structured in a way that requires new members to continuously enrol more recruits in order to generate profits for existing members. Once the schemes reach a certain size leaving no room for significant new recruitment, which serves as the primary source of profits, the entire system collapses. Eventually, only a select few individuals positioned at the top of the pyramid seize financial gains and the huge majority of the participants bear the loss of all their investments. Such schemes are often advertised through print, electronic and social media platforms. The people are advised to exercise extreme caution when confronted with advertisements or promotions for investment or employment opportunities that offer unrealistically high returns, particularly those requiring upfront payments. However attractive, these offers often prove false, as the schemes are designed to attract innocent investors and job seekers, collect heavy amounts from the unguarded general public, destroy their footprints and vanish into thin air. The CCP emphasizes the need for exercising due diligence before investing in any such scheme or joining a similar employment promising unprecedented returns. Consumers should verify the legitimacy of the company, scrutinize the sustainability of their business model, conduct netsurfing to gather open-source intelligence and seek advice from the market or financial experts, if needed. It is crucial for the consumers to be vigilant and cautious to protect themselves from falling victim to deceptive investment or employment schemes. If you encounter any suspicious advertisements or promotions, please report them to the CCP to prevent any harm to the public at large.