As the first artist from Pakistan to ever get on-the-ground support from Spotify for the release of his album, Talal Qureshi is proudly featured at the iconic Times Square billboard. With a previous appearance in Spain’s FC Barcelona Stadium, the digital music service’s week-long promotion of the music producer’s most recent album, “TURBO,” which began October 6, has already made waves. The singer’s lengthy feature in the centre of New York City, following his thrilling debut on the LED screens at Estadio Olmpico Llus Companys, is proof of Spotify’s dedication to supporting local music talents around the world. Talal, who is renowned for his expert blending of traditional Pakistani music with cutting-edge electronic components, has accomplished the incredible accomplishment of being funded by Spotify, which allowed him to reach a global audience. TURBO is an album that masterfully bridges cultural divides by fusing Eastern and Western musical influences. It has collaborations with other gifted musicians like Zaw Ali, Zahoor, Blal Bloch, Natasha Noorani and Maanu. The Big Apple’s central location has already hosted a number of Pakistani musicians including Aima Baig, Natasha Noorani, Natasha Humera Ejaz, Momina Mustehsan and Hassan Raheem are some of the vocalists who have recently received praise and attention.