China is offering couples a “reward” of 1,000 yuan ($137) if the bride is aged 25 or younger, the latest in a series of measures to incentivise young people to get married amid rising concern over a declining national birthrate. The notice, which was published on Changshan county’s official WeChat account last week, said the reward was to promote “age-appropriate marriage and childbearing” for first marriages. It also included a series of childcare, fertility and education subsidies for couples who have children. Concerned about China’s first population drop in six decades and its rapidly ageing population, authorities are urgently trying an array of measures to lift the birthrate including financial incentives and improved childcare facilities. China’s minimum legal age for marriage is 22 for men and 20 for women, but the number of couples getting married has been falling, which has driven down birthrates due to official policies which make it harder for single women to have children. Marriage rates hit a record low in 2022 at 6.8 million, the lowest since 1986, according to government data released in June. There were 800,000 fewer marriages last year than in 2021. China’s fertility rate, already one of the world’s lowest, is estimated to have dropped to a record low of 1.09 in 2022, state media reported. High childcare costs and the threat of stalling careers have put many women off having more children or any at all. Gender discrimination and traditional stereotypes are still widespread throughout the country. Low consumer confidence and growing concerns over the health of China’s economy are also key factors cited by young Chinese for not wanting to get married and have children.