Alas! The government is at it again. To their best effort, there will be no middle class left in the country moving forward, there will only be the ruling elite with their luxurious standard of living or the poor and the poorest because the middle class must bear the brunt of the debt which the […]
Pragmatism over idealism — it’s time to rethink our tobacco control stance
If we were living in an ideal world, people who smoke would have easily quit tobacco and nicotine outright, our public health would not have still been battling its decades-long fight against smoking and exhausting its resources, and over 1.1 billion people from across the world would not have been dealing with the multitude of […]
Is better health for smokers a possibility?
Sometimes the best decision you will ever make is to quit, but it is not always so easy. The 25 million smokers in Pakistan may know this feeling a little too well – they know the impact smoking has on their health, but continue to choose to smoke: the sense of a ritual, force of […]
What smokers know and what they must know
“Smoking is injurious to my health.” This is what smokers know. “There are reduced risk alternatives that can help me reduce harm to my body and can also minimise risks to those around me.” This is what they must also know. Where public health experts are doing a wonderful job at informing smokers of the […]
The knowledge gap of a smoker
The right to information is a fundamental consumer value, may it be any form of product; the benefit to the consumer has to be at the heart of it. Today’s consumer is increasingly health conscious, from food to skincare to health and work-life balance – every aspect of life is now a well thought out, […]