What’s hot with Hasan Rizvi! on January 26, 2020In a hustling bustling world where competition is at an all-time high with each brand trying to make their space in a concentrated market to be noticed amongst the clutter – someone steps in with his skills. The public relations magician Hasan Rizvi through his seamless messaging via marketing stunts makes your brand talk of […]
Dettol’s ‘Safai Anthem’ garners more than 11 million views on digital on January 16, 2020Dettol’s “Safai Anthem” launched as part of its nationwide ‘Hoga Saaf Pakistan’ campaign, arrived on the back of the brand’s ongoing mission of educating Pakistanis with the virtues and benefits of cleanliness. At grass roots, we have seen an astounding impact of the overall campaign. The ‘Safai Anthem’ has already garnered more than 11 Million […]
Nadia Hussain, Frieha, Sheheryar Munawar, Abeer, Areeba and Zhalay light up the city on December 26, 2019Friday marked the official launch of the white nicotine pouch brand Velo Pakistan. Held in the outskirts of Karachi city, the launch party was graced by the presence of the who’s who of Pakistani entertainment industry, all of whom looked ravishing. The decor of the event included a thematically fitting blue carpet and a massive […]
Rahat Fateh Ali Khan captures hearts at Packages Shopping Mall on December 24, 2019Packages Mall organised the most epic concert on Saturday for their shopping festival which was also trending on social media under the hashtag #PSF19. The concert featured the legendary music icon Ustad Rahat Fateh Ali Khan! Carrying the message of love, peace and spiritualism through his music, the robust singer performed some of our favourite […]
Saima Jamil’s exhibit Rihaai symbolises an individual’s journey towards personal freedom on December 13, 2019International artist Saima Jamil recently had her first Pakistani exhibition titled Rihaai at Studio Seven. The exhibition showcased a series of stunning oil paintings focusing and symbolizing an individual’s journey towards personal freedom. For all those who missed out the opening of the exhibit on 10th December, you can still check out the body of […]
Top five ‘Tuctastic’ picks from BCW on December 12, 2019You are probably thinking who’s made it to the list. Trust us, it was super difficult for us to decide when they all looked phenomenal. We were on a lookout for who stood out with their attire and chose a statement colour for the season. Needless to say, Tuc was all out owning the final […]
Karachi experiences Pakistan’s first fitness festival — Gatorade’s SweatAThon on November 25, 2019The world’s #1 sports drink organised Pakistan’s #1 fitness festival on Saturday at Moin Khan Academy in Karachi. You’re probably wondering what one can expect from a fitness festival. Gatorade is an international drink known to rehydrate, replenish and refuel some of the biggest athletes the world has known. Staying true to their belief of […]
Pakistan’s biggest music festival is back powered by Mountain Dew! on November 15, 2019The highly anticipated music festival in Pakistan is back! Mountain Dew presents ‘Solis 2019’ which touches down in Karachi, the largest city in the country. Musicians from across the world fly in to perform. Big time artists such as Clean Bandit, FDVM, Kill The Buzz, Oceans VS Orientals, Soul Potion, Turhan James and many more […]
Don’t let breast cancer get to you on November 5, 2019Breast cancer kills more women each year than any other disease. It is deduced that 1 in every 9 women is at risk of developing the disease at some stage in her life with 90,000 new cases being reported every year. In order to bring forth awareness over this matter an event was hosted under […]
Wheatable Ride and Run round 2 held in Lahore on November 3, 2019A successful turn up at Wheatable Ride and Run in Karachi led to a round two at Main Gulberg Boulevard, Lahore. It was absolutely refreshing to see people come together for a good cause i.e. the elimination of single-use plastic. Wheatable suggested this initiative that brought everyone together to put an end to single-use plastic. […]