Pakistan based tech-startup Mountainise is yet another name in the country’s ever evolving IT industry which aims to provide the cutting-edge technologies of artificial intelligence and machine learning to customers. Mountainise, the firm headed by Muhammad Jalil Nawaz, believes in utilising machine learning and artificial intelligence in order to promote performance marketing by setting up data analytics teams and execute the plans envisioned by their customers, it was said in a press release. It was further added that the startup would help industries from various sectors to achieve, amplify and execute business goals with the help of innovative solutions developed in python and powered by machine learning and artificial intelligence. Moreover, it was said that the startup does not aim to compete with global brands such as Salesforce and Adobe, but ‘go a step further’. Mountainise also said that, in addition to large enterprises, it would offer its services to small scale businesses too to help them gain that much-needed boost that could take their businesses to the next level, ‘even if it means the firm is being paid less.’