In the globalised world of today, where distances have been reduced, geographical access and broadband connectivity have eased interactions, a new way of life has emerged. The transnational world has also brought in new forms of vulnerabilities/insecurities. The use of media, in particular, the social networking sites to spread hate material has in away eased the job of extremist factions; through the internet, a large number of the audience can be reached.Former US President Barack Obama said: “Guns do not defeat ideologies, they’re defeated with ideas – a more attractive and compelling vision”. In an era of Information Technology (IT), other than focusing on hard power, the soft approach needs to be employed not only to counter the hatred spread by extremist mindsets but also to promote balanced ideological outlook. Since everyone has suffered due to terrorism, to ensure an effective implementation of the NAP, the state institutions need to incorporate thevarious segments of society including teachers, parents, sportsmen and the youthPakistan has been battling militancy for more than a decade.Over these years,a number of counter-terrorist operations have been conducted. Other than the security considerations, terrorism has limited the entertainment activities in the country; concerts, industrial exhibitions and LokVirsa events are still organised,but the number has been reduced. Thus, ‘terrorism’ has impacted everyone in the society, in one way or the other. The National Action Plan (NAP) introduced by the government has banned hate speech and extremist material (reference point 5 NAP). NAP has also prohibited the glorification of extremists on media (point 11). Besides, there is also a provision to take action against those who lure youth towards extremism through social media (point 14). Quite a lot emphasis has been made on media. The projection of violent acts like showing the beating (or killing) someone could attract more audience but it also tends to instigate violence, thus, negatively ramifying the society. The media, instead, should project positive narratives like the examples of young people facing the challenges courageously. Media also needs to expose the lies and destructive consequences that the extremist ideologies reinforce. Religious teachings can counter the argument that Muslims are allowed to use violent means. The Quran emphasises, whoever kills an innocent person, it is as if he has killed all of humanity. And whoever saves a person, it is as if he has saved all of humanity. Thus, the religion prohibits the targeting of the civilian population and the use of violence. The lectures and talk shows of religious scholars highlighting the true essence of Islam could be useful in creating harmony between the various sects as well as in promoting interfaith peace and understanding. However, the communication gap could impede reaching out to a larger audience. Therefore, the religious scholars need to be integrated into modern technological platforms and online social networking sites.Moreover, to enhance public confidence, religious programmes/talk shows should be organised in which public queries about religious issues should be addressed. De-radicalisation seminars and lectures on YouTube and Facebook should also be shared. Meanwhile, the role of “Sufism” in the spread of Islam in the subcontinentis a testament to the fact that in religion there is no room for violence.The traditional and “Sufi devotional music” Qawwali needs to be promoted. It is a known fact that culture and literature have been pivotal in making (or destroying) of societies. Allama Iqbal’s poetry was a motivating factor for the Muslims of the sub-continent. Dramas and Movies on subjects relevant to social issues can be helpful inbuilding a balanced perspective. The movies like “Khuda Kay Liye” isan example of how the young minds are misguided.Since everyone has suffered due to terrorism, to ensure an effective implementation of the NAP, the state institutions need to incorporate the various segments of society, including teachers, parents, sportsmen and the youth.The writer is associated with Islamabad Policy Research Institute (IPRI) as a researcher Published in Daily Times, March 24th 2018.