LAHORE: Uber, the global smartphone app that seamlessly connects riders to drivers operates in more than 600 cities worldwide is set to become a partner for the upcoming HBL Pakistan Super League 2018 after partnership signing with the Pakistan Cricket Board (PCB). This signing marks the brand’s commitment to enter the cricket arena for further support in the third edition of the Pakistan Super League (HBL PSL) 2018. For this purpose, a signing ceremony took place between Uber Pakistan and TransGroup, the sports agency, which has rights to cricket in Pakistan and abroad. Speaking about this partnership, Safee Shah, Uber Pakistan General Manager, said, “We are thrilled to be partners of the upcoming HBL PSL 2018, we are humbled to be part of the journey of bringing cricket back home. This one of its kind partnership will see us bring safe, reliable and convenient rides to match goers and hope we are able to deliver an amazing experience to the fans.” “HBL PSL provides brands one of the biggest promotional platforms, and I amglad Uber is keen on supporting the tournament and Team Pakistan’s journey. We are delighted to associate with Uber for a one-of-a-kind partnership in the transportation category to provide an unmatched viewing experience to fans,” added Sohaib Sheikh, PCB Senior General Manager. Apart from helping millions of Pakistanis move around the seven cities by offering access to reliable and safe rides, Uber is utilizing its platform to support the community on a greater level. As a responsible corporate organization, Uber works on the fundamental of giving the community back with every opportunity that comes its way. Currently, over tens of thousands of drivers are using the app to be connected to part time work, and the number keeps growing every month.