LAHORE: L’Oreal Pakistan has kicked off registrations for the hottest innovation competition called Brandstorm 2018. Brandstorm is a unique innovation competition hosted by L’Oreal to allow students to unleash their creativity and showcase groundbreaking ideas. Since 1992, it has been the ultimate innovation competition and a great learning opportunity for students. L’Oreal has reinvented Brandstorm by transforming the business competition into an innovation incubator for talents and projects. Competing in the challenge is the only way to apply for the organisation’s management trainee track called the Pepiniere Programme as well as summer internships. The goal is to enable students to go beyond living the life of an employee and allow them to transform their original ideas into reality. Since 1992, it has been the ultimate innovation competition and a great learning opportunity for students Ever since the competition’s inception in Pakistan in 2013, students from top universities across Pakistan have been competing annually to represent the country at the international finals in Paris. The competition is open to all university students in their third or fourth years of study and encourages students from diverse fields to team up for a more holistic approach to the challenge. This year, the L’Oreal Pakistan team aims to achieve new heights by breaking its 2017 success rate of 1500+ participations and 400+ teams! Winners of the competition represent Pakistan on a global platform in Paris and are eligible for a grand prize of up to 30,000 euros! For 2018, the participants’ mission is to come up with innovations that “Invent the Professional Salon Experience of the Future”, for L’Oreal Professional products. This year, the competition stands out as the challenge is for an entire division rather than a specific brand – more room to innovate! Ever since the competition’s inception in Pakistan in 2013, students from top universities across Pakistan have been competing annually to represent the country at the international finals in Paris. The competition is open to all university students in their third or fourth years of study and encourages students from diverse fields to team up for a more holistic approach to the challenge L’Oreal will be visiting their partner university campuses to select eligible students and build teams for participation in the competition. L’Oreal will be hosting Brandstrom Campus Drives at the National University of Sciences & Technology on January 1, the Institute of Business Administration on January 24 and the Lahore University of Management Sciences on February 6. The writer can be reached at hamidjahan@gmail.com Published in Daily Times, December 28th 2017.