ISLAMABAD: Not every bride in this world can afford to buy a branded dress for her big day. Therefore, there is a wide variety of replica dresses for such brides-to-be to choose from. These dresses don’t only look like branded dresses but are also highly affordable to get and are easily available in markets. Anum Nisar a bride-to-be was shopping for her wedding at the mall and said, “I have visited many designers but they don’t meet my budget. The range of designer’s dresses starts from above one 5 lac. I am glad that a replica of a designer cost me Rs50000/- of same quality and standard”. A shop owner, Sarah Babur told agency’s news reporter that, “We are very much aware of the affordability factor that everybody cannot buy designers’ dresses, replicas are alternative options to target the other segment of society”. “We have to pay in many steps as it involves choice of fabric, dying, fancy work and stitching. The artisans have increased their rates as compared to last year,” she added. Famous designer Shakir Roohi said that “the dresses of brides are mostly heavily embellished with zari work, stone work, cut dana, applique, thread embroidery and dabka. In thread embroidery silk thread is customary used which enhances the beauty of the dress.” He told, “The stuff of cloth used is pure chiffon, silk, china silk, jamawar, organza, georgette, net and crinkle chiffon. Pure fabric increases the price of the dress and we don’t compromise on quality that’s why our prices are high.”