British singer Dua Lipa has filed a lawsuit against Samsung Electronics, seeking at least $15 million in damages over allegations that the company used her image without authorisation to market television sets.
According to court filings submitted in a California federal court, the pop star has accused the South Korean electronics giant of featuring a copyrighted image of her on cardboard boxes used for retail packaging of televisions.
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The lawsuit claims the use of the image created the impression that Lipa endorsed Samsung’s products, potentially influencing consumer purchasing decisions.
The image at the centre of the dispute is titled “Dua Lipa — Backstage at Austin City Limits, 2024”, which the lawsuit says is owned by the singer, who holds all associated rights and interests.
Besides copyright infringement, Lipa has also accused Samsung of trademark infringement and violating her publicity rights.
British pop star Dua Lipa has filed a lawsuit against Samsung seeking at least $15 million in damages, accusing the South Korean tech giant of using her image without permission to market its television sets https://t.co/eXq76E5uyY
— Reuters (@Reuters) May 11, 2026
Her legal team included screenshots of social media posts and user comments in the filing to support claims that consumers associated her image with the product. One comment cited in the complaint allegedly stated that a fan would purchase the television “just because Dua is on it”.
According to the lawsuit, Lipa became aware of the alleged unauthorised use in June last year and formally requested that Samsung cease using her image. However, her lawyers claim the company did not comply with those demands.
The complaint argues that Samsung’s alleged actions harmed the singer’s commercial reputation by falsely suggesting she approved of or was affiliated with the televisions.
Samsung declined to comment on the matter, with a company spokesperson stating it could not discuss ongoing litigation. Lipa’s legal representatives also did not immediately respond to media requests for additional comment.
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The case adds to ongoing debates around celebrity image rights, endorsement implications and intellectual property protections in advertising and retail marketing.
If successful, the lawsuit could reinforce legal protections for public figures seeking greater control over how their likeness and brand identity are used in commercial settings.