China is a huge potential market for Pakistani goods and the country should find ways to continuously expand exports to China to reduce bilateral trade imbalance. Cheng Xizhong, visiting professor at Southwest University of Political Science and Law, stated this in his article published by China Economic Net. “To reduce the trade imbalance between the two countries, both sides should make efforts and Pakistan needs to find ways to continuously expand exports to China, so as to raise the bilateral trade and economic cooperation to a new level consistent with the strategic relationship between the two countries,” Cheng stated. He said that Pakistan has many favourable conditions for expanding exports to China. First, China and Pakistan enjoy good political and diplomatic relations. Second, the Protocol of the Second Phase of China Pakistan Free Trade Agreement and its special preferential terms have created very favourable conditions for Pakistani goods to enter China on a large scale. Third, China is a large country with a population of 1.4 billion and a neighbour bordering Pakistan. As long as both sides try all their efforts, China can become a huge market for Pakistani goods. With the all-weather strategic partnership between the countries and the continuous development of China-Pakistan Economic Corridor (CPEC), Sino-Pakistan bilateral trade and economic cooperation has entered a new era. “If both countries make sustained efforts, I firmly believe that it is entirely possible for the bilateral trade between the two countries to continuously create new highs on the current basis, so that Pakistan can become China’s main trading partner in the South Asian subcontinent. I always hope that if Pakistan’s exports to China reach the level of China’s exports to Pakistan, so as to achieve a trade balance, the bilateral trade could soon reach more than $30 billion. If it reaches $100 billion with several years of efforts, Pakistan will become China’s largest trading partner in the South Asian subcontinent”. The Chinese scholar suggested that first, Pakistan has many high-quality commodities, such as cotton yarn, textiles, agricultural products, aquatic products, minerals, medical equipment, handicrafts and sports products, etc. The Pakistani government and enterprises should strengthen promotion in the Chinese market by participating in exhibitions and holding exhibitions so that Chinese importers and consumers can better understand the superior Pakistani products. Second, while actively exploring the Chinese market, Pakistan needs to take further measures to improve transportation, product packaging, inspection and quarantine, etc. Third, China and Pakistan need further close cooperation in product design, product R&D, brand, marketing, consulting and other fields. Fourth, the customs and inspection and quarantine departments of China and Pakistan should strengthen docking to further increase the export of Pakistani agricultural products such as potato, onion, cherry and rice to China.