A new report has claimed that a significant portion of content on TikTok is now generated using artificial intelligence, raising concerns about the platform’s algorithm and its impact on users, particularly children.
According to a study by US-based company Capwing, around 60% of videos viewed by TikTok users are AI-generated. The report suggests that this proportion is nearly three times higher than similar content exposure on YouTube, highlighting a growing shift in short-form video ecosystems.
The findings indicate that TikTok’s recommendation algorithm may be amplifying AI-generated content more aggressively, potentially prioritising quantity-driven or easily produced media over human-created videos. Researchers involved in the report warned that this trend could influence the overall quality of content being consumed on the platform.
The report also raised particular concerns about younger users. It stated that AI-generated videos appear more frequently in children-focused categories, with certain hashtags related to cartoons and kids’ entertainment reportedly dominated almost entirely by AI content. In some cases, the share of human-created videos in these categories was estimated to be as low as 3%.
Experts caution that when children use TikTok for educational or entertainment purposes, they may be increasingly exposed to AI-generated material rather than authentic human-made content. The study suggests that engagement with AI-driven videos can further reinforce such recommendations, as the platform adapts to user viewing patterns.
Researchers and child development specialists have warned that excessive exposure to AI-generated content could have implications for younger audiences, particularly in terms of attention span, content understanding and digital literacy.
In response to growing concerns about synthetic media, TikTok reportedly introduced new controls in November 2025, allowing users to adjust the amount of AI-generated content appearing in their feeds.
While AI technology continues to expand rapidly across social media platforms, the report highlights the need for greater transparency and better content regulation to ensure a balanced digital environment for all users.