Fatima Fertilizer Company Limited, Title Sponsor of the Multan Sultans in the Pakistan Super League (PSL), hosted an exclusive Meet & Greet event at Mövenpick Hotel, Karachi, bringing together the entire Multan Sultans Team, company dealers, and the farming community in a memorable evening that celebrated cricket, community, and an eight-year partnership built on shared identity and pride. Eight seasons in, this partnership continues to thrive with each passing year – reflecting a shared vision, strong collaboration, and a deep-rooted connection to the communities both organisations proudly serve.
The event brought this partnership to life, giving Fatima Fertilizer’s dealer network and farming community an up-close experience with their cricket heroes. Attendees interacted with the Multan Sultans team, collected autographs, and took photographs with their favourite players. Among the guests were winners of the Sarsabz Golden Ticket – a farmers’ engagement campaign now in its fourth PSL season, through which participants who uploaded photographs with a Sarsabz bag on Facebook were shortlisted as winners. The three selected farmers were then invited as special guests to the event, where they interacted with and met their favourite Multan Sultans players.
“This partnership is a source of immense pride for everyone at Fatima Fertilizer. We have been with the Multan Sultans since the very beginning – through every season, every milestone, and every victory. Eight years on, this is not just a sponsorship; it is a bond rooted in the soil of South Punjab and a shared love for cricket. We know how deeply Pakistanis love this game, and we are honoured to stand alongside the Sultans as they continue to inspire millions across the country.”- Ms. Rabel Sadozai, Director Marketing & Sales, Fatima Fertilizer Company Limited.
“Fatima Fertilizer is not just a sponsor – they are family. The legacy of this eight-year partnership speaks for itself, and it is a privilege to step into this role knowing that a partner of this stature stands alongside the Multan Sultans. I am energised by the shared vision and values that Fatima Fertilizer brings to this association, and together, I believe we will take this partnership to even greater heights. We both represent the pride of South Punjab, and I look forward to writing the next chapter of this journey together.” – Mr. Gohar Shah, Chief Executive Officer, Multan Sultans.
The meet and greet event stands as a powerful example of how Fatima Fertilizer continues to use the platform of cricket to give back to the communities that form the backbone of its business – the farmers of Pakistan. As the PSL season progresses, Fatima Fertilizer remains committed to delivering meaningful experiences that connect the farming community with the national passion for cricket.