The sixth FIFA World Cup Trophy Tour by Coca-Cola officially began in Riyadh, marking Saudi Arabia as the first stop of a global celebration ahead of the 2026 tournament. Senior officials, football leaders, and invited guests welcomed the arrival, highlighting the country’s growing role in international football and fan engagement.
Italian football legend Alessandro Del Piero unveiled the iconic trophy on the airport tarmac before joining an organised football clinic for young children. He actively engaged with participants, shared his experiences, and led on-field activities, creating memorable moments as the children interacted closely with football’s most prized symbol.
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Later, the celebrations moved to a major Riyadh shopping mall, where hundreds of fans gathered for a public unveiling of the trophy. The festive atmosphere drew strong media attention, underlining the emotional connection fans share with the World Cup and their eagerness for the upcoming global tournament.
The FIFA World Cup Original Trophy is set to visit 30 FIFA member associations through 75 stops over more than 150 days. This extensive journey aims to bring the trophy closer to fans worldwide, offering millions a rare opportunity to see football’s ultimate prize firsthand.
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Meanwhile, anticipation for the FIFA World Cup 2026 continues to rise following the final draw held last month. Although most teams have already qualified, six remaining slots will be decided in March through European play-offs and an intercontinental tournament hosted in North American host cities.
As the tour progresses across continents, excitement is expected to intensify ahead of the landmark tournament in Canada, Mexico, and the United States. Organisers believe the trophy tour will further unite fans, celebrate football culture, and build momentum for what promises to be a game-changing World Cup.