Apple has launched a new accessory, the iPhone Pocket, a knitted pouch designed to hold an iPhone, AirPods, and small essentials like cards or keys. The item costs up to $230 and is made in collaboration with designer Issey Miyake.
The pocket comes with two strap options, one for wrist or bag attachment and a longer strap for crossbody wear. Apple promoted it as a minimalist, versatile way to carry essentials, emphasizing style and convenience.
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Critics, however, argue the design lacks practical features such as a secure zip or closure, raising concerns about theft and usability. Social media users have compared it to a “cut-up sock,” questioning its functionality versus its high price.
Supporters highlight its design pedigree and luxury appeal, noting Issey Miyake’s collaboration adds exclusivity. Tech reviewers describe it as a “litmus test” for Apple fans who value aesthetics and brand loyalty over everyday practicality.
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For the average user, the iPhone Pocket offers limited utility, serving more as a fashion statement or collector’s item. Its open design and steep cost suggest it caters primarily to Apple enthusiasts rather than solving a real problem.
Ultimately, the iPhone Pocket illustrates Apple’s strategy of blending style with technology, showing that how users carry their devices can be curated as intentionally as the devices themselves.