High ticket prices a mistake by PCB, admits Sethi

High ticket prices  a mistake by PCB, admits Sethi


LAHORE: Pakistan Cricket Board (PCB) Chairman Najam Sethi on Wednesday said the board made a mistake while deciding ticket prices for the ongoing three-match T20 series - Independence Cup - between Pakistan and World XI. The PCB chairman admitted that a reason for spectators not turning up to watch the match was the high price of tickets for the series. The first two matches between the two teams on Tuesday and Wednesday could not get a full house at Lahore’s Gaddafi Stadium. The PCB had priced the tickets at Rs500, 2,500, 4,000, 6,000 and 8,000 for different enclosures, and for many it was just too expensive. When a journalist raised the issue during Sethi’s press conference with ICC’s CEO David Richardson, the PCB chief admitted the mistake and promised that the board would learn from this and would make a better price list next time. “You are absolutely right about prices,” Sethi responded to the question.

“We made a mistake by setting such high prices.” He said the PCB, while setting prices for the tickets, was misled by the trend it witnessed during the Pakistan Super League (PSL) final in Lahore earlier in March. “We were misled by the trend we saw in PSL when prices were unimportant and irrelevant and people paid high prices to come and witness the event,” the PCB chairman added. Sethi said it was a learning experience and following the comparatively low turn-out, the board would review its pricing policy for future events.

 

 

Published in Daily Times, September 14th 2017.