SHANGHAI: French pop star Abbas Hasan has officially started his work as ambassador for the Pan-Asian International Film and Music Awards (PAIFMA) with his first trip to China. At a PAIFMA event in Shanghai, the pop sensation was a showstopper on the white carpet with his signature ‘rockstar’ style. “Thank you to PAIFMA for recognising my work & celebrating the arts in the way that only you can do. So honoured to be working with you. China was amazing. Bring it on LA”, the artist wrote on social media. The prestigious PAIFMA academy met to discuss the upcoming awards ceremony that will be inaugurated in London next year. About his association with the academy, Abbas says, “Cinema and art have no boundaries, and we as artists operate as gypsies in a universe of ideas where borders don’t exist. I am honoured to be associated with PAIFMA for their vision which is all about using the arts to promote peace, harmony and artistic excellence.” The inaugural awards are due to be held next year in London. They will be uniting not only icons of Indian and Pakistani cinema but also of the fields of music and fashion from across Asia and even Europe and North. America. The awards were envisioned as a highly prestigious platform to internationally recognise and celebrate the common cultural thread that exists beyond the national boundaries and within the hearts and minds of people across Asia.