LAHORE: Celebrated actors Aisha Khan and Faizan Ul Haque attended Physiogel’s Skin Heaven Bloggers’ Meet at the X2 Café on M.M. Alam Road on 4th April 2017. This event was a culmination of a previously held Physiogel’s 14-Day Blogger Challenge as well as an interactive way to get to know Physiogel’s consumers and learn about their opinions after trying and testing the brand’s recently launched ranges; namely Physiogel Daily Defense Facial Care Range and Physiogel Calming Relief Range. The Event was inaugurated with a welcome speech and brief brand introduction by Ayeza Sumsam Mohiuddin, GSK Consumer Healthcare Pakistan’s (GSKCH) Brand Manager for Skin Health Category. “It is very important for a brand like Physiogel to have passionate and effective story-tellers as its brand endorsers! We are always looking for fresh and innovative ways to engage our consumers and I am delighted to launch our latest collaboration between Physiogel and its key influencers”, said Ayeza. Aisha Khan, the Official Brand Ambassador for Physiogel and Faizan-ul-Haque, the host of the event were on hand to highlight the benefits and the efficacy of the complete skin care range that Physiogel has to offer to its consumers. Their energizing demeanor combined with the customized ambiance of the venue to make the event a highly enjoyable evening for both Bloggers and Socialites alike. The audience was pampered through a comforting Mini-Spa, a Skin Bar as well as a Live Moisture Test; demonstrating Physiogel’s efficacy as a scientifically proven moisturizer for daily skincare regime. GSKCH Chief Executive Officer, Mr. Sohail Ahmed Matin said, “Physiogel is a Skincare brand which is not only clinically proven and backed by its patented Bio-Mimic Technology, but it is also a brand that has the power to remarkably improve people’s lives and enable them to do more, feel better & live longer!” He also talked about influencer marketing being the latest trend and how excited he was to see a successful partnership between Physiogel and its key brand endorsers. Also speaking at the occasion, GSKCH Marketing Director, Sadia Nasiruddin added “In today’s age, bloggers play a key role in helping consumers to make more informed decisions regarding the brands they want to interact with. It gives me great pleasure to see that a skincare brand such as Physiogel is actively reaching out to its consumers by leveraging the power of influencer marketing! It is a beginning of a great journey ahead!” The night came to an end with a scrumptious dinner, after which Bloggers moved to the Skin Bar where attendees were given the opportunity to personally experience the usage and effectiveness of Physiogel’s newly launched ranges. Event Design: Bullseye Communications Aisha’s Wardrobe: HSY Aisha’s Styling: Nabila For more information on Physiogel, please visit www.physiogel.com.