From flipflops to cars – India’s obsession with IPL pulls in the advertisers on May 26, 2018MUMBAI: Advertising rates for this season’s Indian Premier League cricket tournament have shot through the roof with a record 125 brands riding on the country’s most lucrative sports competition, far exceeding expectations of Star India, its new broadcaster. With the final in Mumbai on Sunday, Star is already predicting its ad revenue from the 60-game […]