Roodaba Ishfaq

LAHORE: The second day of the PFDC Sunsilk Fashion Week 2017, was held at a local hotel, where the who’s who of the fashion and media industry were seen lending full-on support to this prestigious platform. Four high-street brands and six designers showcased their distinct prêt collections on Friday. Cynosure With so many colours all […]

Aden Rehan — A funky and statement jacket, pink lips and plain shoes made Aden Rehan’s look complete. Aden wore this beautiful outfit by Zainab Hamid, which was a clear winner on the red carpet. This fashionista surely knows how to make heads turns on the red carpet. Mehk Rizvi — Fashion journalist Mehk Rizvi […]

Momina Sibtain — Journalist and fashion editor Momina Sibtain always brings her A-game to the red carpet. We absolutely loved the quirky clutch and those Yves Saint Laurent heels. The hot pink off-shoulder top with ruffles is a bang on trend. Sania Maskatiya — Designer Sania Maskatiya who also showcased during the night, was spotted […]

LAHORE: The first day of the eagerly-anticipated Pakistan Fashion Design Council Sunsilk Fashion Week 2017 began in the city at the Expo Centre on Thursday. Eleven designers showcased their distinct prêt collections on Day 1, complete with an exciting Bank Alfalah Rising Talent Show. HSY HSY opened Day 1 with his collection titled Paranoia. The […]

LAHORE: BTW offers designs that are contemporary, stylish, and most of all trendy. The brand understands that a girl needs fashion labels she can depend on. BTW ensures a delicious array of clothing. For a taste of something different, and pieces to suit every palate, they ensure to satisfy all fashion cravings. The current period […]

Following the resounding success of The Dolce Vita & Exhibit Bridal Expo 2016, the dynamic duo Sania Hasnain Ali and Alyzeh Rahim Shirazi brought the Exhibit Summer Expo 2017 at the Mezbaan Marquee to Lahore. The exhibition showcased around 40 premium luxury, pret, lawn and lifestyle brands including Elan, Zara Shahjahan, Farida Hasan, Dolce Vita […]

LAHORE: Dolce Vita & Exhibit Summer Expo 2017, scheduled to take place in Lahore tomorrow (Thursday) brings an incredible summer exhibition of the season to make our summer preparation process fuss-free, convenient and fun all under one roof. The Exhibit Summer 2017 will be spread out across the marquee with dedicated stalls for each participant […]

The brand One PK aims to find the most up-to-date styles for trendy young women in Pakistan, who are looking for stylishly fun clothing and accessories while on a budget. One is a brain child of Shahkam Industries, one of the largest knitwear manufacturers and exporters in Pakistan. They are based in Lahore, operating commercially […]

LAHORE: Amrapali is renowned for its magnificent statement jewellery pieces and rare craftsmanship. These pieces depict the finest reflection of sub-continental unmatched jewellery traditions and workmanship. The brand recently launched its two new collections ‘Ayan-mirror adorned silver tribal jewellery’ and ‘Tales of Nomad – handcrafted jewels’. Both the collections had a strong history and traditions […]

LAHORE: Julkè is part of Leathertex Group that has a strong ability of making fashion leathers in vibrant colours which ultimately led them to the brand. They wanted to produce something for the local market. And that’s from where the idea of Julké came up. They started julkeonline in beginning of 2016 and went global […]