The powerhouse talks inspirations and the brands evolution on September 3, 2016The mother-daughter duo behind the label Farah Talib Aziz, talks about their latest bridal and upcoming Eid collection. To wear FTA, is to wear femininity at its prettiest and most desirable. The single most important thing you need to know about FTA is what the clothes feel like to wear – a love affair. So […]
Seamless combination of quality and extravagance on August 31, 2016Fashion designer Saira Rizwan, hosted a dinner in collaboration with Jehanzeb Fabrics, to celebrate the launch of the brand’s debut unstitched luxury chiffon collection at a local restaurant on Tuesday. The unstitched collection consists of two-piece outfits, a shirt piece and dupatta, over a total of 15 designs. Based on chiffon, the collection features a […]
Concept store a complete rejuvenation of retail experience on August 21, 2016LAHORE: Pakistan’s leading high-street and retail brand Sapphire, launched its concept store at the Emporium Mall in Lahore on Thursday. With the launch of the store, Sapphire aims to provide an unmatched shopping experience to consumers. This concept store is the biggest operational store at the Emporium Mall – designed by Yousaf Shahbaz of Strata; […]
Lemon prints and floral motifs a big hit with Eid-wear shoppers on August 17, 2016LAHORE: The exhibition of Charme by Aleena Raza for So Kamal was held at a local restaurant on Monday. The exhibition was attended by socialites and bloggers. Aleena Raza has done it again with this Eid collection! She has tried to keep up with current trends at affordable prices. The collection featured appliqué and Swarovski […]
Tips for a cosy and stylish home on August 13, 2016There’s a reason someone thought up the phrase, ‘Home Sweet Home’. Your home is the primary place where you live, eat, learn, love and grow. Not only should your decor reflect your personality and taste, it should present you with a space that is both stylish and comfortable. I am always discovering simple and smart […]
Style tips for August on August 10, 2016I don’t know about you, but it’s hard for me to wrap my brain around the fact that it’s already August! This month, some of you may be heading back to school and others back to work after a long vacation. But don’t fret! Temperatures are still on the rise and so is summer fashion.Keep […]
Pride of Pakistan : Khadijah Shah on August 6, 2016You’ve come a long way from being an exclusive, limited couturier to one of the most celebrated bridal wear and lawn designers in Pakistan as well as the creative director of Sapphire. Tell us how your journey has been. How it did it all begin for you? It was a twist of fate really. Fashion […]
Celebrate Independence Day with Freedom Nation on August 6, 2016This independence day, Sapphire celebrates patriotism with the launch of their new ‘Freedom Nation’ Collection, which will be available nationwide from today (Saturday). The inspiration behind the collection is patriotism; reflecting the love for our identity, the founders, historical landmarks, Pakistan’s heritage, monuments and its currency. The collection consists of six distinct designs of scarves […]
Pride of Pakistan,Kiran Khan on August 2, 2016You are an Olympic swimmer and one of the first international female swimmers representing Pakistan. Tell us how your journey has been. How did it all begin for you? It all began at a very young age; I never knew I was going to be a swimmer. Sport runs in my family and as a […]
Nothing like food to bring people together on July 19, 20167UP in Pakistan has come to be associated with food and foodies. These two terms are the backbone of existence for a lot of Pakistanis – good food is often the main topic of discussion wherever one goes. This year, 7UP decided to bring all foodies together under one umbrella, “Foodies Without Borders”. The exclusive […]