Federal Minister for Information and Broadcasting Attaullah Tarar on Saturday said that Pakistan’s youth, particularly Gen Z and social media influencers, alongside the mainstream media, played a pivotal role in strengthening the country’s narrative during “Marka-e-Haq,” contributing to national unity and boosting the morale of the armed forces and the nation. Addressing an event marking […]
Gen Z
The Language Gen Z Live By
While listening carefully to the everyday conversations of university students in Pakistan, we will hear a language that was unintelligible almost a decade ago. In an ethnographic study of Pakistani Gen Z speakers born between 1997 and 2012, we invited college and university students from Lahore and Islamabad to share expressions they regularly use in […]
Gen Z Demands Change
South Asian Youth Lead Digital Protests Amid Economic Frustration Recent mass uprisings across South Asia, including Nepal, Bangladesh, and Sri Lanka, highlight a growing wave of youth-led political activism driven by economic hardship and digital mobilization. Analysts note that millions of young people, frustrated by unemployment and limited opportunities, are taking to social media and […]

