In Pakistan, e-commerce has grown rapidly in recent years, and the boost that the COVID-19 epidemic has provided to e-commerce and online marketplaces has made them essential for companies and brands. Amazon has added Pakistan to its seller’s list, which effectively implies that local Pakistani retailers can now list and sell internationally on Amazon’s platform. […]
Daraz
E-commerce giants rebrand their Black Friday sale events amid criticism
LAHORE: Amid criticism over the usage of the term “Black Friday” in Pakistan, e-commerce giants such as Daraz and Yayvo changed the names of their Black Friday sale events to Big Friday 2017 and White Friday 2017 respectively. Daraz announced that two years after successfully introducing the international sale event in Pakistan, it wanted to […]