As ecommerce brands strive to grab attention, they’re increasingly moving beyond static images. Consumers today are seeking more interactive, dynamic, and engaging experiences. Static catalog images do not necessarily capture the depth, texture, and context of use. Video-based presentations fill in that gap, providing movement, a story, and emotion. Pippit does this by turning images […]
e-commerce
Meta rolls out AI commerce tools for small businesses
Meta unveiled a wide range of AI driven commerce tools updates at Shoptalk 2026, alongside launching a new initiative aimed at boosting artificial intelligence adoption among small businesses. Read More: Silent Signals: Interference with GPS and Wars The company introduced enhanced product discovery features across its platforms, including Facebook and Instagram. These tools use AI […]
Consumer court issues notices over wrong parcel delivery
A consumer court in Karachi has issued notices to a well-known clothing brand and a courier company after a customer alleged that he was delivered a sack of flour instead of garments worth over Rs50,000. Read More: Consumer protection scene in Pakistan The judicial magistrate of the consumer court (East) summoned the defendants — clothing brand […]
Amazon cuts seller fees in Europe to compete with Shein and Temu
Amazon is reducing the fees it charges sellers in Europe in a bid to counter growing competition from marketplaces like Shein and Temu, which offer clothing, homeware, and gadgets at very low prices. The move, announced on Tuesday, is one of Amazon’s largest fee reductions and initially targets sellers of budget fashion items. Read More: […]
Google expands AI-powered virtual apparel try-on for shoppers
Google announced on Wednesday the expansion of its Virtual Apparel Try-On feature, aiming to deliver a smarter and more personalized shopping experience for online consumers. The AI-powered tool allows users to see how clothing items would look on them before making a purchase, helping to reduce uncertainty and boost confidence. This feature is part of […]
Alibaba beats revenue estimates amid delivery and AI push
BEIJING: Chinese e-commerce giant Alibaba surpassed analysts’ quarterly revenue expectations on Tuesday, driven by investments in one-hour delivery services and strong growth in its cloud division. Shares of the US-listed company rose 4% in premarket trading. Read More: Alibaba commits to boosting Pakistan’s digital trade skills Alibaba’s results come amid fierce competition in China’s “instant retail” […]
Pakistan’s digital payments hit record growth despite user frustrations
ISLAMABAD: Pakistan’s digital payments ecosystem continues to expand at a rapid pace, with over 123 million registered users across mobile, internet, branchless, and other wallets as of FY25, representing more than half of the country’s deposit-taking accounts. Mobile banking emerged as a key driver, processing Rs83.2 trillion in transactions during FY25—an 80 percent increase from […]
Pakistan, Meta join forces on digital trade and AI
ISLAMABAD – Meta is exploring partnership opportunities with Pakistan in digital trade, e-commerce, and artificial intelligence (AI). Rafael Frankel, Meta’s Director for Public Policy in South Asia, led a delegation that met Federal Commerce Minister Jam Kamal Khan. The discussion focused on boosting Pakistan’s digital economy and supporting its growing IT sector. Rana Ihsaan Afzal, […]
Pakistan’s e-commerce grows to $7.7bn in 2024, SMEs face key challenges
Pakistan’s e-commerce sector reached a valuation of $7.7 billion in 2024, with retail e-commerce contributing $5.4 billion. Despite a forecasted annual growth rate of 17%, small and medium-sized enterprises (SMEs) face challenges in tapping into the global market. These obstacles include unreliable internet, digital payment issues, and a lack of consumer trust. While digital payment […]
Amazon spending $3.9 bn in expanding health care push
New York: Amazon announced Thursday it will acquire US primary health care provider One Medical for $3.9 billion, a major step for the online retail giant’s move into the medical sector. The massive firm has steadily gone far beyond e-commerce, and earlier this year said its telemedicine service was expanding nationwide in the United States. […]