LAHORE: Pepe Jeans London, on Christmas Eve, opened an exclusive pre-sale for people at their Vogue Towers outlet for a limited time of three hours, attracting large number of people.Pepe Jeans Pakistan CEO Saad Javed Akram, while talking exclusively to Daily Times, said that after the response, they extended the offer for three more days and the 70 percent offer on winter’s collection clothes will be offered until today (Monday).Recently, Mahira Khan, who is the brand ambassador of Pepe Jeans Pakistan winter 2015 campaign featured in the photo shoot for its latest collection. The worldwide trend to offer discount on clothing items is followed by the Pepe Jeans London branch in Pakistan, where they are offering 70 percent off original on retail prices. In addition, all attendees on the first day were given a shopping voucher worth Rs 5,000 after shopping for Rs 10,000 or more.On the first day of the discount offer, renowned fashion model Zara Pirzada visited the Pepe Jeans store and expressed gratitude for the store’s newly discount offer on female and male winters’ clothing items.“We are expecting more people in the upcoming exciting three days of Christmas holidays. We have set up a Christmas tree and decorated the Pepe Jeans, Vogue Towers store to celebrate Christmas and provide the perfect ambiance to our valuable customers,” Saad Javed said.On the occasion, a visitor Samina, who was an ardent follower of Pepe Jeans clothing items, told Daily Times that even though she had come by herself on that day, she would definitely come again with her friends to attain the offer. Another visitor expressed that since her favourite actress Khan was the brand ambassador for Pepe Jeans Pakistan winter 2015 collection, she was there to purchase and shop.As the World Boxing Day is held on December 26, Pepe Jeans former brand ambassador British-Pakistani boxer Amir Khan also sent a special message to the Pepe Jeans customers.