ISLAMABAD: L’atelier – ‘The House of Fashion’ – needs no introduction as it has been an emblem of flair in the fashion world, for quite some time. Islamabad’s top-notch multi-brand store launched its flagship outlet at F-7, Islamabad. The boutique is the perfect platform for designers to showcase their work. L’atelier houses a complete range of chic ready-to-wear attires, from everyday wardrobe choices to formal ensembles. The store not only deals in clothing but provides an array of intricate jewellery, shoes, snazzy bags and clutches to complete the look. The very exclusive flagship store encompasses over 40 designers from across the country and beyond. Designers encasing at L’atelier include Farida Hassan, Silk by Fawad Khan, Unbeatable by Shahla Rahman, Rema Luxe, Rana Nauman, Mehdi, Velocity by Sadia Mirza, Ramira, Fashion Compassion, Mahin Hussain, Chapter 13, Cross Culture, Ayesha Khadija, Sara Shahid, Hamna Amir and Sarah Raza among many others. Besides these versatile designers, L’atelier has succeeded to keep its brand ideology, within contemporary interiors and French inspired aesthetic, in line with previous store launches. The multi-label store has continued to keep the expectations of its patrons up to the mark by providing them an access to the international market, delivering the latest collections worldwide in five-seven days at exactly the same prices available within Pakistan via their online e-store. L’atelier has thrived in the fashion market by garnering top house designers under one roof with their superlative lot ranging from Rs 1,000 onwards, with a variety of wedding wear, party wear, casual wear and jewellery. The key to the store’s sustainability is quality, comfort, versatility, standard and excellence. The entrepreneurs Ahsan, Sadaf, Sarah and Zahra Raza’s six years of excellence has created an ambiance of great splendour to keep their L’atelier family gratified. “Fashion is inborn, you either have it or you don’t,” Zahra Raza said, while talking exclusively to Daily Times. The launch of this new flagship store was held on Thursday, by Rezz Aly Shah of Rezz PR & Events. “L’atelier is a place that makes you feel comfortable and the ingredient that makes it distinctive is its versatility with which they keep changing their ideology,” remarked Rezz Aly Shah. The event also marked the launch of The Pink Tree for the very first time in Islamabad. It is a Karachi-based brand, which is the brainchild of Mohsin Sayeed, Hadia Khan and Sheena Rizvi. “The secret to our success is non-stop hard work, being consistent and learning how to deal with disappointments,” Sarah Raza said, also while talking exclusively with Daily Times.