The World Bank (WB) has recognised Ehsaas Emergency Cash programme among top four social protection interventions globally in terms of number of people covered, according to a WB report released on Saturday. In its report titled “Global Social Protection Responses to Covid-19”, the WB said that there has been “an exponential growth in social protection measures between March 2020 and May 2021 and that a total of 3,333 social protection measures have been planned or implemented in 222 countries or territories”. According to the report, Pakistan’s Ehsaas also ranked high among the programmes that did well in terms of planned versus actual coverage rates. Pakistan ranks 4th globally in terms of the number of people covered and 3rd globally in terms of percentage of population covered among those that covered over 100 million people. The World Bank further said that only “select countries have attained impressive six-digit levels” in this regard and Pakistan’s Ehsaas Emergency Cash is one of them. This report is called the “living paper” and it is a partnership effort involving 18 co-authors and a large number of contributors. The paper presents a 650-page volume and accompanying database documenting how countries and territories are planning, implementing or completing social protection measures in the context of the pandemic. According to the report, most of the social protection measures are provided as social assistance. These represent 55 percent of global programmes and are the predominant form of support in most regions. Among social assistance measures, cash transfers remain the premier instrument. A total of 734 cash-based measures have been planned or implemented in 186 countries. Highest level of spending in lower middle-income countries is observed in Mongolia, Zimbabwe, Bolivia, and Pakistan. One of the special features of the report is on delivery matters. According to the report, globally, there were essentially four ways to find and enrol new beneficiaries, the first of which was to simply add households to the list from an existing social registry. Pakistan adopted an innovative hybrid targeting approach to enrol new beneficiaries combining emergency assistance for the known vulnerable with demand-based support for the “new poor”. Requests were sought through an 8171 SMS short code service and web portal. Data analytics-enabled eligibility ascertainment, using unique national identification numbers and drawing on the National Socio-economic Registry and wealth proxies (travel, taxes, billing, assets ownership data and government employment status). The system was end-to-end data-driven, fully automated, rule-based, transparent, and politically neutral. Payments were biometrically verified. The Ehsaas Emergency Cash delivered cash stipends of Rs12,000 to 15 million households last year, which meant helping over 100 million people or half the country’s population, representing the largest and most extensive social protection intervention ever in history of the country. Digital capabilities established over the past year as part of Ehsaas, Pakistan’s new poverty alleviation framework, were adapted to deliver the Ehsaas Emergency Cash, in particular, a new biometric payment system, a demand-side SMS based request seeking platform and a new wealth-profiling big data analytics mechanism. The legacy of this programme is not just short-term relief. The Ehsaas Emergency Cash will be an important component of the redesign of social protection, post Covid-19 and will help in the great global reimagination of social welfare envisaged in Ehsaas. In terms of global experience sharing, the case of Pakistan provides useful lessons for other countries that utilise unique personal identification systems. It shows that by combining phones, internet connectivity, national IDs and commercial payment systems, a digital and innovative demand-based social protection system can be created to enable those in distress to seek social support during crises.