LAHORE: Daraz is set to launch its first ever 11.11 shopping festival on November 11th. The event, which was introduced by parent company and ecommerce giant Alibaba, 10 years ago, is now the world’s biggest sale day and is set to drive Pakistan into a new era of online shopping.The Gyara Gyara Sale will kick off on the midnight of November 11 and last 24 hours, featuring discounts of up to 91%. It will be a full day of hourly flash sales, mystery boxes, brand vouchers and unbelievable deals. With 3 million products from over 15,000 local and international sellers, Pakistan will now have access to a never seen before assortment of deals. 11.11 is the first mega sale event on the new Daraz App, offering users a truly personal AI driven experience showing the best products and deals.CEO Daraz, Dr Jonathan Doerr, stated, “Over the last few years, we have pioneered ecommerce to accelerate the digital transformation in Pakistan. We are thrilled to see the impressive results achieved to date and will continue to be the driving force that is constantly innovating for merchants and customers in the coming decades. With 11.11, we introduce a new era of shopping, taking brands and consumers to the next level.”Who is offering massive discounts on 11.11?The Daraz 11.11 sale brings the best players of the industry together. Unilever, P&G, L’Oreal, Nestle, PEL, Haier and Mi will offer mind-blowing deals along with exciting vouchers. Just one indication of how amazing Gyara Gyara’s discounts will be is Surf Excel’s deal that will effectively let shoppers stock up on a year’s worth of detergent in ONE day.Every single category (phones, fashion, health and beauty, home and living, grocers, appliances, computing and gaming, automotive, TVs and many more) will see massive discounts on a varied assortment of products. Thousands of brands are joining the 11.11 revolution by offering their best prices and great combo deals.Starting November 1st, Telenor subscribers will enjoy free 4G data usage on the Daraz App. They can discover the best deals and vouchers sitting at home or on the go. HBL will be providing additional discounts to HBL debit card, credit card, and direct bank transfer customers. With its PCI compliant checkout, Daraz provides users a safe and secure payment experience. How to get the most out of Daraz 11.11?Everyone with a smartphone should download the Daraz App and get exclusive access to the best discounts and deals on 3 million products.1. Customers can visit the Daraz App starting November 1st to get access to new and exciting Gyara Gyara deals as and when they are revealed. They can add them to their shopping cart and get ready for fast check out on November 112. Starting November 3rd, customers can collect Gyara Gyara vouchers from their favourite brands and follow Official Stores to stay informed about the latest deals3. Customers can avail additional discounts from bank partners: Up to 20% off on HBL, Meezan Bank, Silk Bank, MCB and Bank Alfalah debit and credit card or their Easypaisa walletSpecial pre-11.11 offer: Top-Up Rs 100 credit at 91% discount on Nov 5th4. 11.11 will be full of surprises. Flash sales, mystery boxes and other deals and vouchers will be popping up every hour – so the more a customers visits the app on 11.11, the better their experience5. Customers should activate their Daraz wallet before November 11th and get a FREE surprise cash bonus. Daraz Wallet can be topped up with cash via OTC, cards and Easypaisa wallet11.11 Countdown Gala – Win big prizes in Pakistan’s first interactive live TV showTo kickstart 11.11 with a bang, Daraz will host a 3-hour celebrity-studded countdown gala on November 10th, where top celebrities will play, perform and give away thousands of mega prizes to the audience watching the show live on GEO Entertainment. The glitzy show is set to interact with millions of viewers who will play games on the Daraz App and win big – an event like this has never happened in Pakistan before.Ayesha Omar, Juggan Kazim, Kubra Khan, Adnan Siddiqui, Sarwat Gilani and Faisal Qureshi are among the top celebrities that Pakistan can connect with through the Daraz App. Viewers will see the 11.11 deals before everyone else and by adding them to the cart, will be ready to checkout seconds after midnight.Everyone can win prizes during this livestream event, so customers should be sure to tune in to GEO Entertainment or catch Daraz live on its Facebook page at 9:00 PM on November 10th and join the Gyara Gyara Gala through the Daraz App. People who already have the Daraz App installed on their phones will have a better chance of winning and 10 lucky winners will also be invited to the onground show to meet their favourite stars – so download now and get ready because Daraz ‘Gyara Gyara’ is going gala!Managing Director Daraz Pakistan, Ehsan Saya, enthuses: “We are giving our customers something they have never seen before: with our 11.11 gala Daraz will revolutionise the way Pakistan will shop. Discounts grander than ever, product selection wider than ever and interactive games where Pakistanis can win prizes worth millions.”Published in Daily Times, November 4th 2018.