Pakistani singer Hasan Raheem released his new single Bewajah featuring Umair on March 28, with a music video filmed in Gilgit, Pakistan.
The video plays on traditional clothing, with Raheem and the cast surrounded by Pakistan’s stunning views, the country’s polo players and Gilgiti dances. In an interview with Forbes, Raheem had discussed his native roots to Gilgit Baltistan and how his signature Gilgiti-dance moves are inspired by his upbringing. The singer also shared behind-the-scenes pictures of his trip to the northern region. “Thank-you to my team for backing me up and taking an initiative in this direction,” he captioned a post on Instagram. In February, Raheem also participated in the DKP fundraiser, the funds from which he said “will be going to the deserving people of Gilgit Baltistan.”
The singer also shared clips from the music video to his Instagram, thanking his fans for their response. “No words for the love my fam has shown me on Bewajah,” he captioned a post, adding “I don’t like my own words because they won’t be able to do justice to your love.”
Further, Raheem wrote about freestyle polo, known as the Game of Kings, which is being played in the video. “No referees, no rules, just RAW polo. It’s very different from a normal polo game. It has a rich history so dive yourself and find out more about the game. It’s showcased globally at Shandur polo festival every year,” he wrote.
Fans appreciated the singer’s love for culture, applauding his dedication to traditional melodies. One user also highlighted the cinematography of the music video, terming it unreal. Others highlighted Raheem’s dedication to sportsmanship and honouring the Polo sport. As Raheem’s music video continues to top charts, it is certain that he will change the context of culture and tradition in Pakistani pop culture.