LAAM Fashion Week (LFW), Pakistan’s first runway-to-e-tail fashion platform, has announced the participating designer and brand lineup for its inaugural edition, set to take place from January 31 to February 3 across four days in Lahore.
Designed as a comprehensive showcase of Pakistan’s fashion ecosystem, LFW brings together high-street and prêt brands, manufacturing brands who have successfully completed the LFW Ramp Readiness Programme (RRP), luxury fashion houses, couture ateliers and bridal designers – reflecting the full depth, diversity and scale of Pakistani fashion today.
Indeed, LFW is built on the belief that craft, creativity, and commerce must coexist. The platform highlights Pakistan’s rich artisan heritage while pairing it with a modern, digital-first retail model that enables global access and real-time consumer engagement. The inaugural edition of LFW will feature the following lineup of luxury fashion houses, couture ateliers, and bridal designers: Ali Xeeshan, Deepak & Fahad, Fahad Hussayn, HSY, The House of Kamiar Rokni, Karma, Mo by Mohsin Tawasuli, Nomi Ansari, Rizwan Beyg, Sadaf Fawad Khan, Saira Shakira, Souchaj by Mehak Junaid, SUMMAT, Tena Durrani, Zainab Chottani and Zainab Salman. Each designer represents a distinct design philosophy, aesthetic language, and contribution to Pakistan’s evolving fashion narrative – spanning couture, luxury prêt and bridal wear.
In addition to luxury and couture showcases, LFW will present a curated selection of high-street and prêt brands, along with manufacturing brands that have completed LFW’s Ramp Readiness Programme. Participating brands include Agha Noor, Allure by Izna Hamza, Amna Ilyas, Bin Tayyab, BulBul, Golmohar by Asif Chaudhry, Haseens, Khuda Baksh Creations, Kiara, Kibo, Lulusar, Meerak, Meeral, MISL, Mohagni, Mushq, Panache Apparel, Pehnawa by Bin Akram’s, Rang e Haya, Sana Safinaz, and Urge Pret, collectively representing the breadth, scale and evolving commercial strength of Pakistan’s fashion ecosystem.
LFW will also introduce LFW Hot List, a dedicated showcase spotlighting rising talent and next-generation designers from industry-accredited institutions including the Indus Valley School of Art & Architecture and the Pakistan Institute of Fashion Design.
This multi-segment approach underscores LFW’s commitment to showcasing every tier of the fashion value chain, from design and craftsmanship to technology, commerce, scalability and retail readiness. In line with LFW’s runway-to-e-tail model, all high-street, prêt and manufacturing collections will be available for purchase immediately following their runway showcases through LAAM’s digital platform. Collections from luxury and bridal designers will be made available for retail in a phased manner following the shows, ensuring alignment with each brand’s category, production timelines and bespoke craftsmanship processes.
As part of the broader LFW programme, LFW will also unveil “LFW Presents”, a special curated showcase celebrating garments that have shaped Pakistan’s fashion history. LFW will be streamed live worldwide across 120+ countries and 7,800+ cities, marking the largest global broadcast of Pakistani fashion to date.
The first edition of LFW reflects a deeper and more meaningful shift within Pakistan’s fashion industry – one where years of growth, scale and commercial maturity have created the confidence for Pakistani brands to invest back into their own ecosystem. With Pakistan’s leading fashion platform, LAAM, at the forefront, and Pakistani fashion retail brands Haseens and J stepping forward to support the platform, alongside Pakistani partners such as Skynet, PostEx, Bookme and IGI General Insurance, LFW marks a moment where the industry begins to actively shape and sustain its own future through indigenous, industry-led growth.
LFW is co-founded by LAAM and Design651 with HSY as the Event Director, Nabila and N-Gents as the Official Style Partners, Maheen Kardar as the Designer Experience Director, Kollaage Concepts as the OOH Partner, and Lotus as Strategic Communications Partner along with livestream and connectivity by AI Solutions.