Growing interest from Turkish companies is gaining momentum, as international advisory firm PwC Turkiye reports a noticeable rise in inquiries and formal investment mandates related to Pakistan.
The development came during the launch of the report titled ‘Turkiye-Pakistan Vision to Enhance Bilateral Economic Cooperation’ in Istanbul, in an event jointly organised by DEIK and PwC Turkiye, indicating renewed investor confidence towards Pakistan as an attractive destination for foreign investment, the Pakistan embassy in Ankara said in a statement.
The report highlighted Pakistan’s growing market, young and educated workforce, and attractive incentives for foreign investors.
The event was attended by the Ambassador of Pakistan to Turkiye, H.E. Dr Yousaf Junaid, Chairperson DEIK Turkiye-Pakistan Business Council, Atilla D. Yerlikaya, PwC Türkiye Regional Senior Partner, Cenk Ulu, senior officials of Turkish multinational companies, and members of the DEIK Turkiye-Pakistan Business Council.
Addressing the participants, Ambassador of Pakistan to Turkiye, Dr Yousaf Junaid, outlined Pakistan’s phenomenal economic stabilisation, including improved currency stability and investor-friendly reforms by the current government.
“Junaid highlighted investment opportunities in livestock, dairy, renewable energy, and the housing sector and encouraged Turkish companies to explore medium- to long-term partnerships in Pakistan, taking advantage of the opportunities highlighted in the report by PwC,” read the statement.
Chairperson DEIK Turkiye-Pakistan Business Council, Atilla Demir Yerlikaya, highlighted the strong historical, fraternal ties between Pakistan and Turkiye and underscored Pakistan’s friendly environment for Turkish investors. He noted the successful presence and expansion of several Turkish companies in Pakistan.
PwC Turkiye’s Regional Senior Partner, Cenk Ulu, together with his team, presented an overview of the report and highlighted the strong appetite for investment in Pakistan.
“He noted that a growing number of Turkish companies have approached PwC to seek comprehensive evaluations and explore potential investment opportunities in the country,” read the statement.
After the report launch, a panel discussion was also held.
The panellists, including representatives from Anadolu Group, Arcelik, and Hitit Group, evaluated business and investment opportunities in Pakistan, shared positive experiences of operating in Pakistan, and praised the quality of Pakistani talent contributing to their operations both locally and internationally.