LAS VEGAS: At CES 2026, Amazon unveiled its first branded television under the “Ember” lineup, the Ember Artline, designed to compete with Samsung popular Frame TV. The new 4K QLED TV supports Dolby Vision and HDR10 Plus and features a matte display to reduce glare in varied lighting conditions.
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The Ember Artline comes in 55-inch and 65-inch models, measuring just 1.5 inches in thickness. Users can customize the display with one of ten magnetic frames, although the bottom section remains exposed to house far-field Alexa microphones and Amazon’s Omnisense sensor. Omnisense detects when people are in the room and automatically displays artwork.
Bigger, Bolder, Unmistakable. Micro RGB brings uncompromised picture quality to a monumental 130-inch scale.
Color feels alive, detail feels intentional, and the size changes how you experience it. This is where scale meets momentum.#TheFirstLook2026 #MicroRGB #SamsungVisionAl… pic.twitter.com/XB7MJ4a54y
— Samsung Mobile SA (@SamsungMobileSA) January 7, 2026
Amazon is also introducing an AI-driven feature that lets users photograph their room, with the system suggesting suitable artwork from a collection of over 2,000 free pieces. This positions Ember as both a TV and a customizable digital art display.
The television runs Amazon’s updated Fire TV interface, offering a cleaner layout and faster load times. Its launch comes amid growing competition in 2026, with rivals such as LG’s Gallery TV and other manufacturers offering similar art-display TVs.
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The Ember Artline will be available in spring 2026, priced at $900 for the 55-inch model and $1,100 for the 65-inch. Amazon’s entry into the space adds a new contender in the lifestyle-oriented TV market, aiming to combine smart functionality with aesthetic appeal.