OpenAI is testing advertisements in ChatGPT, aiming to cover the high costs of AI text, image, and video generation. The feature is reportedly present in the app code for Android phones. The company has not confirmed when or how ads will appear to users.
According to reports, ads could be personalized based on users’ chat histories. OpenAI previously stated that any advertisements would match users’ interests. This approach aims to keep ads relevant while maintaining a smooth chat experience.
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The move follows similar steps by Google and Microsoft, which already test ads in their AI chatbots. Experts say ads in AI platforms are becoming common due to rising operational expenses. OpenAI wants to ensure the free version remains sustainable for millions of users.
Currently, ChatGPT has over 80 million users, most of whom use the service for free. Ads could provide revenue to maintain services and support future AI developments. Users may notice differences between chat responses and the ad content.
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It remains unclear when OpenAI will fully launch the advertising feature. However, testing indicates a gradual rollout may begin soon. Users and experts will watch closely for impacts on usability and privacy.