ISLAMABAD: In a major step toward promoting a cashless economy, Jazz has launched a nationwide campaign to distribute free SIMs to two million beneficiaries of the Benazir Income Support Programme (BISP).
Read More: BISP to expand support to 10m beneficiaries
The initiative follows a clear directive from the prime minister to ensure that vulnerable women are not left behind as Pakistan shifts from cash-based assistance to digital financial systems.
Of the two million SIMs being distributed, around 1.7 million are pre-linked with JazzCash mobile wallets. This feature is expected to empower women who have long remained outside the formal financial structure, giving them access to digital payments, savings tools and secure financial transactions.
مٹیاری سے تعلق رکھنے والی ثمینہ بی بی کو ڈیجیٹل والٹ کے ذریعے مفت سم فراہم کی گئی، جس پر وہ بے حد خوش ہیں۔ ان کا کہنا ہے کہ اب وہ گھر بیٹھے اپنی رقم آسانی سے حاصل کر سکیں گی۔ ثمینہ بی بی اس سہولت پر حکومت کی شکر گزارہیں۔
ادائیگی کا شفاف، محفوظ اور آسان نظام۔#BISP… pic.twitter.com/DVPnAVfnZS
— Benazir Income Support Programme (@bisp_pakistan) November 21, 2025
According to officials, the government instructed all mobile operators to facilitate BISP beneficiaries by issuing free SIMs to support Pakistan’s transition toward digital welfare payments. The new mechanism ensures that eligible women receive Jazz SIMs at no cost, enabling seamless access to future BISP disbursements through their mobile wallets.
The shift from manual cash disbursement to digital transfers marks a significant milestone in social welfare reform. Through JazzCash-linked wallets, beneficiaries will be able to withdraw funds safely, make cashless purchases and avoid the risks associated with traditional cash handling, including fraud, middlemen and unnecessary travel.
پنجاب کے ضلع خوشاب کی رہائشی روزینہ کا کہنا ہے کہ بی آئی ایس پی ڈیجیٹل والٹ کے تحت مفت سم ملنے سے اب انہیں بینظیر کفالت کی قسط کے لیے لمبی قطاروں میں نہیں کھڑا ہونا پڑے گا، بلکہ وہ گھر بیٹھے آسانی سے رقم وصول کر سکیں گی۔ اس سہولت پر وہ وزیرِ اعظم کی بے حد شکر گزار ہیں۔
ادائیگی… pic.twitter.com/HDPpCW5sHY
— Benazir Income Support Programme (@bisp_pakistan) November 20, 2025
With BISP serving more than 10 million women across Pakistan, Jazz has initiated the first wave of digital activation for two million previously unconnected recipients. The company has also expressed readiness to expand support as the government moves toward a fully cashless, transparent and inclusive social safety net.
Read More: Hundreds of bureaucrats caught misusing BISP funds
Officials believe the transition will not only enhance financial autonomy for low-income women but also strengthen overall digital participation in the economy. The initiative is being hailed as a critical step toward modernising Pakistan’s welfare infrastructure while ensuring equitable access for all.