Pakistan is set to present a diverse range of export products while advancing its digital cooperation goals at the 8th China International Import Expo (CIIE), running from November 5 to 10, China Economic Net (CEN) reported on Tuesday.
With more than 20 participating companies, the country will showcase traditional specialties including handicrafts, marble, furniture, apparel, carpets and jewelry, demonstrating the breadth of its manufacturing capabilities.
Pakistan’s continuous presence at the expo reflects the nation’s trade ambitions. According to Pakistani Consul General in Shanghai Shehzad Ahmad Khan, “Pakistani companies are increasingly opting for larger, customized stands to maximize their market impact, which reflects growing confidence in the CIIE platform.”
While the Trade Development Authority of Pakistan (TDAP) maintains its support for small and medium enterprises through the national pavilion, the rising private sector involvement signals a maturing business approach.
Among the notable participants is Winsa, a Pakistani jewelry brand with operations in China, celebrating its seventh year at CIIE. The diplomat highlighted their special showcase: “This year, they are exhibiting a natural kunzite certified by the Guinness World Records – demonstrating the unique treasures Pakistan has to offer.”
Beyond traditional trade, Pakistan is actively pursuing a digital transformation partnership with China.
The consul general pointed to the successful B2B investment conference held in Beijing in September this year where numerous memorandums of understanding and joint venture intentions were signed between Pakistani and Chinese ICT companies, especially from the Yangtze River Delta region.
“These digital transformation initiatives are progressing rapidly, with full implementation expected within one to two years,” he stated, adding that Pakistan firmly believes in China’s leadership in technological innovation.
Recent economic data have confirmed the strengthening of China-Pakistan trade relations. During the first quarter of FY2025-2026, Pakistan’s exports to the Yangtze River Delta (YRD) region surged 21.1% year-on-year to reach $297 million, with total trade with the region standing at $2.69 billion.
Noting this commercial momentum, the consul general stressed that robust economic ties should be further underpinned by strong people-to-people ties.
“Trade and investment cannot flourish without human interaction,” he affirmed, outlining a full calendar of cultural exchanges in Shanghai including fashion shows, music festivals, film events and culinary promotions.
As the 8th CIIE prepares to open, Pakistan’s multifaceted participation – spanning traditional exports, digital collaboration and cultural engagement – demonstrates its comprehensive approach to international partnerships and economic development through this global platform.