Cricket Australia (CA) reported a net loss of A$11.3 million ($7.34 million) for the 2024-25 financial year. The loss came despite record revenue from hosting the five-test series against India. CA said rising costs offset gains from the series, a new domestic media deal, and strong sponsorship income.
Total revenue increased by A$49.2 million to A$453.7 million, mainly due to match fees, media rights, and the India series. The five-test series drew large crowds and boosted ticket sales. However, expenses rose by A$24.1 million because of marketing campaigns for the series, extra touring days for national teams, and operational costs across domestic competitions.
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Distributions to CA’s member states and territories remained almost unchanged at A$120.9 million. Cricket Victoria criticized CA for showing little financial improvement over several years. “CA is presenting another financial loss while member funds remain in deficit,” said CV Chairman Ross Hepburn. He added that cumulative losses since FY2019, excluding COVID-19 and World Cup revenue, remain concerning.
Looking ahead, CA expects the 2025-26 season to improve finances. The Ashes series against England, starting November 21 in Perth, is projected to generate strong ticket, broadcast, and sponsorship revenue. CA forecasts commercial and sponsorship income to rise from A$69 million to A$86 million this year.
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CA officials are also exploring private investment in Big Bash League teams to unlock value and boost competitiveness against leagues like the Indian Premier League. CA aims to rebuild net assets and cash reserves while balancing member interests. Cricket Victoria stressed that selling member assets should remain a last resort.