Several Pakistani celebrities have voiced outrage over a controversial incident in Karachi, where a local restaurant reportedly denied entry to a man wearing shalwar kameez, the country’s national dress. The incident occurred on May 18 at a restaurant in DHA, prompting widespread criticism on social media and legal action from the affected citizen.
Advocate Abdul Latif Baloch, who filed a complaint in consumer court, claimed he was humiliated when staff refused to let him and his friends enter simply because they were dressed in traditional attire. He alleged that a staff member mocked them, saying, “Shalwar kameez is for poor people; we don’t serve paindu (unsophisticated) types.”
The incident went viral online, with many calling it an example of cultural elitism and class-based discrimination. Celebrities from the entertainment industry strongly condemned the restaurant’s behavior.
Actor Yasir Hussain posted on Instagram, “There’s an increasing bias against shalwar kameez at clubs and fine dining spots. Everyone wants to look like a foreigner now. What’s next — banning Urdu too?”
Actress Mishi Khan also responded with a video message, slamming the incident as “deeply shameful.” She said, “This is a national dress worn by every Pakistani, rich or poor. To label it as backward or poor is disgusting.” She further mocked the restaurant’s elitist mindset, saying, “It’s DHA Karachi — not Switzerland. Stop pretending.”
She also promised to publicly name the restaurant after confirming the details and encouraged people to boycott places that discriminate based on clothing.
The issue has reignited debates about social inequality, identity shame, and the growing inferiority complex surrounding local culture. Many social media users supported the celebrities, demanding regulatory action and a public apology from the restaurant involved.
Meanwhile, legal experts suggest that the case filed by Baloch may become a test case for consumer rights and cultural respect, especially in spaces claiming to serve the general public.