Apple is all set to launch its much-anticipated iPhone 17 series between September 11 and 13, according to international tech reports. The new line-up is expected to bring improved speed, efficiency, and sleek aesthetics, setting the stage for another strong sales cycle. The launch event will likely be held in California, as per tradition.
This time, Apple has packed the iPhone 17 series with its powerful new A19 Pro chip, built on cutting-edge 3-nanometer architecture. This chip is designed to boost performance while saving battery life. Moreover, while the 6.9-inch display size remains unchanged, Apple has removed the square-shaped rear camera layout, giving the device a cleaner and more modern look.
In terms of pricing, the series offers four variants:
- iPhone 17: $799 (approx. PKR 226,783)
- iPhone 17 Air: $899 (approx. PKR 255,161)
- iPhone 17 Pro: $1,636 (approx. PKR 464,343)
- iPhone 17 Pro Max: $1,928 (approx. PKR 547,233)
These are U.S. retail prices, and Pakistani consumers should expect to pay significantly more due to custom duties, PTA approvals, and taxes. Historically, Apple devices in Pakistan can cost up to 30–50% more than U.S. prices, especially in the first few months post-launch.
Despite the high cost, tech enthusiasts in Pakistan remain enthusiastic. Many believe the new chip, upgraded camera design, and brand value make the iPhone 17 series worth the investment. Apple is also rumored to introduce AI-powered features and improved low-light photography, making this one of its most advanced iPhones yet.